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The Hoax Museum Blog
Category: Advertising
Cheddarvision — According to the BBC, an association of cheesemakers from Somerset have come up with a new and innovative marketing campaign for the die-hard cheese lovers amongst us. The new cheddarvision webcam is set up so that customers can watch their cheese maturing over the course of a year. The feed was reportedly started on the first day of 2007, but the site had been running for several days before that, and the counter has now reached 10 days. So, is it legitimate? Difficult to say. The…
Posted: Mon Jan 01, 2007.   Comments (39)

Craigslist Free Baby Ad — Two people contacted the San Diego police department after reading an advertisement offering a free baby on Craigslist, an online classified ad service. The police obtained copies of the advertisement after being alerted to the possible child endangerment matter. The ad said: “Free baby boy to good home. My ex-girlfriend had him a few weeks ago, but now he just sits in my closet and cries. I'm not too sure how to deal with it, and I'm in a pretty low financial spot. I lost all the baby…
Posted: Sun Nov 26, 2006.   Comments (8)

American Airlines 9/11-Themed Ad — Here we go again. Yet another ad circulating around that features a plane flying towards two tower-like structures. Wilson Bryan Key would probably claim that it's done deliberately as a form of subliminal seduction, like the skulls hidden inside ice cubes in alcohol ads. I, on the other hand, am willing to give the advertisers the benefit of the doubt. Although I'm not sure exactly what those tower-like structures are. Stereo speakers, I'm guessing. (Submitted anonymously) Update:
Posted: Mon Sep 25, 2006.   Comments (25)

Quick Links: Man Bites Panda, etc. — Man Bites Panda A drunken tourist climbed in with Gu Gu the panda at Beijing zoo. When the startled panda bit him, he bit it back. "I bit the panda on its back but its fur was too thick," Mr Zhang recalled. He went on: "No one ever said they would bite people. I just wanted to touch it." Jerusalem - There's No Such City! According to a mistranslated sightseeing brochure, at least. The pamphlet, translated from Hebrew, should have read "Jerusalem - there's no city like it!". Dog With…
Posted: Fri Sep 22, 2006.   Comments (17)


Lamborghini On Teacups — Outside a William Ashley store in downtown Toronto a Lamborghini Gallardo has been posed on top of four china cups. Autoblog writes: "The Gallardo was hoisted up with a crane and delicately set atop four tea cups beneath each wheel. There's literally nothing holding up this car's curb weight of 3,153 lbs. except four tiny tea cups." Is this real? Can four tea cups really support the weight of a car? After all, that's 788 lbs of pressure per cup. I'd feel a little nervous standing on…
Posted: Thu Sep 21, 2006.   Comments (34)

1979 Pakistan Airlines WTC Ad — Alex from Colombia sent me this picture. He writes: This is supposed to be a PAKISTAN AIRLINES ad, posted on the newspaper LE POINT on March 19, 1979. It announced nonstop voyages from Pakistan to New York. I saw it on this page. Interesting coincidence. This image has been circulating widely around the internet during the past week. For instance, it appeared on Digg four days ago. The question is, is the image really an ad from 1979? Following the link chain back, you soon arrive at
Posted: Mon Sep 18, 2006.   Comments (14)

Animus Cult — The Animus Cult has been spreading posters and sigils around Adelaide, South Australia, recently. These posters proclaim ‘Animus is coming’, and some also contain a link to the website. They talk about Animus: So who is Animus? Why he is here and what is his purpose? His purpose is very simple. The Wicked are the disease. Animus is the cure. So now I must show you the truth. The strength of Animus lies in the Will of Man. Animus is here because the will of man is to rid itself of the…
Posted: Mon Sep 04, 2006.   Comments (16)

Quick Links: Canine Antics — Horse-riding Dog Children are flocking to see Freddie the dog and his friend Daisy, a Shetland pony. Give The Dog A Bone Sharp-eyed readers of the IKEA catalogue have noticed something odd about one of the pictures. IKEA claim the suspect area shows nothing more than the dog's leg... Woman Crashes Car Whilst Teaching Her Dog to Drive There's not much to say about this that hasn't been said here on the forum.
Posted: Mon Sep 04, 2006.   Comments (5)

Buy Jake. — Following on from the woman who auctioned the rights to name her baby - leading to a child named Golden Palace Benedetto - and the sudden fads for offering bodies as billboards, comes buyjake.com. Traci Hogg has decided that her son is cute enough to be used as a billboard. For a certain fee ($100,000 if you want a year long contract), she will dress him in logoed clothes. As she says herself: "When I'm taking him places, everyone seems to notice him and notice what he's wearing. They…
Posted: Mon Aug 07, 2006.   Comments (15)

The Butter Trough — Status: Hoax The Butter Trough, located in Atlanta, Georgia, is a great concept for a restaurant. First of all, the menu is simple. They only serve bread, butter, and sweet tea. But best of all, it's all free! It's the world's first advertiser-supported restaurant: The Butter Trough is the world's FIRST 100% advertisement supported restaraunt. Come down to our Atlanta Facility to enjoy food and fun with friends and family all for free. We are able to bring this great value to YOU, the…
Posted: Mon Jul 31, 2006.   Comments (10)

Auto Dealer Scams — Status: Useful stuff to know if you're buying a car Florida businessman Earl Stewart has started a blog, Earl Stewart On Cars, that's full of useful insights about the auto industry. Some of his observations about auto dealer scams and deceptive sales tactics are particularly interesting. Here's a few of them: • The “Big Sale Event”. If you look in today’s newspaper, you will find that most car dealers in your area are having a sale of some kind. It may be because of a current holiday,…
Posted: Wed Jul 19, 2006.   Comments (14)

No Scruf — Status: Viral Marketing Campaign I've received a few emails asking me for info about noscruf.org. It appears, on the surface, to be a site created by the NO SCRUF organization, which stands for "National Organization of Social Crusaders Repulsed by Unshaven Faces." It's supposedly a growing coalition of women who have vowed not to shave until men start shaving. Their website, which features lots of photos of hirsute models (obviously photoshopped, or using glue-on hair), proclaims:…
Posted: Fri Jul 14, 2006.   Comments (19)

Roach-vertising — Status: Strange (but real) marketing campaign You see a large cockroach on your floor. If you don't scream and run the other way, you might try to kill it. But it won't squash like a normal roach. So you pick it up, and then you see the advertisement printed on the bottom of it: "See how easy it is to get into your house? D.D. Drin. Insect Elimination." This scenario may happen to you, because fake slogan-bearing roaches are apparently being slipped beneath people's doors as part of a…
Posted: Tue Jul 11, 2006.   Comments (21)

The Frosties Kid Is Dead — Status: Urban Legend A recent ad for Kellogg's Frosted Flakes shows a blond-haired kid dancing around singing "They're going to taste great!" I think this is a British ad. At least, I've never seen it here in America. And all the references to it I've found occur in the British press. For instance, David Whitehouse writes in the Guardian: Pity the poor Kellogg's marketing department... all they wanted to do was make an advert in which a chirpy young scamp would skip his way through the…
Posted: Fri Jul 07, 2006.   Comments (102)

Hooker-vertising — Status: Hoax Yahoo News! reports on a hoax website, http://www.instoresnow.nl, created by a Dutch design student, Raoul Balai. It pretends to be an ad agency that offers advertising space on the bodies of prostitutes. It also offers to place ads on zoo animals. Big Gary points out that this is basically a variation on the old 'advertise on my forehead... or other body part' stunt. (Imagine brothel patrons or zoo goers having to wear body-ad blockers.) Yahoo News! reports: "I was…
Posted: Wed Jul 05, 2006.   Comments (4)

Miele Billboard — Status: Photoshopped This image of a billboard for Miele vacuums has been circulating around. It's a cool concept for an ad... an enormous vacuum sucking a hot air balloon out of the sky. However, this billboard can't actually be seen anywhere in real life. It's an ad concept dreamed up by Jon Kubik, a student at the Miami Ad School. (via Adrants)
Posted: Sat May 27, 2006.   Comments (0)

Air Pollution Marketing Campaign — Status: Probably photoshopped These pictures doing the rounds supposedly show a "guerilla marketing component from a campaign designed to gain public support in an effort to reduce the pollution released by particular powerplants in Chicago. The shape and text was created by power-washing filthy sidewalks using a large stencil form." It would be a clever idea for an anti-pollution campaign, except that these photos look photoshopped. The border of the image seems a bit too…
Posted: Mon May 08, 2006.   Comments (11)

Monster Truck Church Commercial — Status: Not an official ad An amusing monster-truck-style radio commercial for St. Andrew's Episcopal Church in Birmingham is doing the rounds. "This Sunday, Sunday, Sunday! It's a sacramental showdown at St. Andrew's Episcopal..." It's not a real ad, in the sense that it's never been aired. Nor was it created by the church. As Church Marketing Sucks reports, it was created by Mike McKenzie, who's a St. Andrew's parishioner: "It wasn't with the intention of making a commercial--I was…
Posted: Tue May 02, 2006.   Comments (3)

‘Lickable’ Breyers Ad — Status: Hoax You may feel that you need to scrub your eyeballs after seeing this supposed ad for Breyers ice cream, so if you click on the link don't say I didn't warn you. (The ad is disturbing for what it suggests, not for what it actually shows.) However, the ad definitely isn't real, which is obvious if you read the text on the right-hand side of it. I don't know who created it, but it wasn't Breyers. Unfortunately the image is now circulating around the internet in a reduced size…
Posted: Tue May 02, 2006.   Comments (73)

Steaming Coffee Manhole Cover — Status: Undetermined (but probably real) This outdoor advertisement transforming a New York City manhole into a steaming cup of coffee was apparently created by Saatchi & Saatchi for their client Folgers. The question is: was this actually done in real life (i.e. were vinyl covers placed on top of manholes), or has the picture simply been photoshopped? The picture itself seems to have been first posted at coloribus.com, and someone has posted a comment there claiming to be from Saatchi…
Posted: Wed Apr 26, 2006.   Comments (17)

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