Need A Hand With Your Bag?

Status: Strange guerrilla marketing campaign
image Brussels Airlines has been experimenting with a bizarre campaign to raise awareness about the threat of getting pickpocketed in airports. Their agents have been covertly slipping plastic hands into the bags of people who aren't paying enough attention to what's going on around them. Imagine opening up your bag and finding a hand in there. I think I'd freak out. The campaign was created for Brussels Airlines by the agency LG&F. (via Coolzor)


Posted on Mon Apr 24, 2006


Slipping plastic hands into people's bags would is my dream job.
Posted by Citizen Premier  in  spite of public outcry  on  Mon Apr 24, 2006  at  05:41 PM
Awesome, scary, and it teaches a lesson. Sounds like school. Ok, mostly just the scary part. smile
Posted by RedNeckOreo  in  US  on  Mon Apr 24, 2006  at  05:51 PM
I'd just hate to be the guy doing it and then the person turns around and catches you slipping it into their bag, and them freaking out on you. Talk about embarrassing.
Posted by Dan  on  Mon Apr 24, 2006  at  07:16 PM
Seems like kind of a dangerous job too, if the mark detects you, you could wind up with an elbow to the head as the mark swings around or enjoy nice blast of pepper spray. Or maybe some old guys heart wouldn't be able to handle finding a hand in his bag. For me personally I think I would like to go to the airport and try to collect hands, the you could leave them as tips during your travels. Maybe leave one in the plane's bathroom, see how that goes over.
Posted by Lonewatchman  on  Mon Apr 24, 2006  at  07:16 PM
I'm pretty certain the hands have security widgets inside them, to prevent people from leaving the airport with what is probably a modestly expensive hand..

Personally, I'd use less realistic hands.. A nice white plastic 'mannequin' hand would be a bit less freaky, plus you could have the fingers and thumb close together, to make it easier to slip in.

For bonus points, you could see about slipping other things into bags.. Rubber chickens, stuffed bunny rabbit, snow globe from Texas..
Posted by Robin Bobcat  in  Californian Wierdo  on  Mon Apr 24, 2006  at  08:17 PM
I just hope that porn-related businesses don't adopt a variation on this promotion, if you catch my meaning.
Posted by Cranky Media Guy  on  Tue Apr 25, 2006  at  02:45 AM
As a former TSA screener I can assure you CMG those things are already in people's bags.
Posted by Lonewatchman  on  Tue Apr 25, 2006  at  08:00 AM
That's awesome...I agree with Citizen
Posted by Owen  on  Tue Apr 25, 2006  at  08:42 AM
The cool part is that a real pickpocket would fing a nasty surprise in some lady's purse, eh?
Posted by Dracul  on  Tue Apr 25, 2006  at  01:01 PM
I think I would like having a job like this. I'm really good at getting in and out of people's bags. Not that I'm a pickpocket, but I used to steal random stuff like pencils from my friends' purses at school to tease them. I almost always got away with it, and they wouldn't notice until I handed it back to them or if they were specifically looking for it.
Posted by Sakano  in  Ohio  on  Tue Apr 25, 2006  at  01:31 PM
Am I the only person who thinks it's weird that an airline is conducting a campaign to publicize how dangerous airports are and how bad their airport security is?

Or is Burssels Airlines the only airline in the world right now that has too much business and needs to thin out the crowds?
Posted by Big Gary in Uncertain, Texas  in  Dallas, Texas, USA  on  Tue Apr 25, 2006  at  02:47 PM
The real thief can have one readily available so if they are caught pickpocketing all they have to do is pretend they are one of the guys employed by the airline.
Posted by AAB  on  Tue Apr 25, 2006  at  03:08 PM
i left my seat unattended on a plane once... when i came back some middle aged lady had taken a photo of a boob with my camera,
Posted by joeodd  on  Tue Apr 25, 2006  at  04:59 PM
Big Gary, it doesn't sound to me like the Brussels airport is doing this to highlight their own security (or lack thereof). Rather, it seems like they're doing this to help people realize that THEY (the people) are not as aware of their surroundings as they should be.
Posted by Seamyst  on  Tue Apr 25, 2006  at  08:38 PM
Am I the only person who thinks it's weird that an airline is conducting a campaign to publicize how dangerous airports are and how bad their airport security is?

Pickpockets being there have nothing to do with a bad security, but with the presence of many careless people. You'll find them anywhere where many people gather and security can do little about this form of crime.

Security is not just a matter of putting a man with a gun out there. It also involves educating the unweary.

Warning for pickpockets (and bag-theft)is quite common here in Northwest Europe on airports, train stations, markets etcetera. In fact, although this is the first instance I see which uses such cool plastic hands, this kind of "slipping a warning into a bag" is done more often.
Posted by LaMa  in  Europe  on  Wed Apr 26, 2006  at  03:58 AM
As I said before I worked for the TSA, and what people are saying is true, "Airport Security" doesn't give a crap about pick pockets, stolen bags, or camera sexual abuse. We were suppose to be looking for bombs, and only until recently did TSA give up looking for sewing scissors and pocket knives the size of a peanut. Remember if you get your credit card stolen it's still not as bad as being stabbed to death for 16 hours.
Posted by Lonewatchman  on  Wed Apr 26, 2006  at  11:38 AM
"... "Airport Security" doesn't give a crap about pick pockets, stolen bags, or camera sexual abuse."

You're using a much more narrow meaning of "airport security" than I intended. If we're talking about the baggage screeners, it's true that their job is to keep weapons off the planes, and not to do much other than that.
But I meant "airport security" in the general sense of safety and freedom from crime, in the same way a neighborhood or a shopping mall would talk about "security." Almost every airport I've been in has a police force or security detail in charge of maintaining general order and supressing lawlessness, in addition to the baggage-searching, metal-detector-wielding crew.
I guess I'd have to agree that getting my pocket picked is "not as bad as getting stabbed to death for 16 hours," but then, not many things are. I still don't want my pocket picked, nor do I want to hang around in places where larceny is rampant.
Posted by Big Gary  in  Cut and Shoot, Texas, USA  on  Wed Apr 26, 2006  at  07:17 PM
What if you got pick pocketed for 16 hours?
Posted by Lonewatchman  on  Wed Apr 26, 2006  at  10:36 PM
Am I the only one who would purposly act distracted just so they would put on of those in my purse. I'd get it home and put it on my coffee table for a conversation piece. cheese
Posted by Myst  on  Thu Apr 27, 2006  at  11:14 AM
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