The Crying Indian —The "Crying Indian" was a fake! The guy who starred in all those "Keep America Beautiful" ads during the 1970s turns out not to have had a single drop of Native American blood in him, despite his claims to the contrary. He was actually an Italian-American named Oscar DeCorti.
Guerrilla Marketing —
The Wall Street Journal reports on the new trend in 'guerrilla marketing.' Hired actors and actresses (though not famous ones) will be paid to use products in trendy places where the use of the product will be seen by a lot of people. So now if you notice someone talking on a new cell phone next to you, you'll have to wonder if the person is for real or just an actor.