As a publicity stunt, the popular British comedians Dan Leno and Herbert Campbell were given free rein to edit the April 1 edition of the London Evening Sun
. The resulting paper sold close to 3 million copies, although it received mediocre reviews from readers who complained that the jokes were stale. Later that same year, the duo recreated their day spent as editors for a film, titled "Dan Leno and Herbert Campbell Edit the Sun," which was shown around the world. This marked the first time that April Fool's Day pranks were recorded on film.