Maxim magazine printed multiple covers for its April 2002 issue, simultaneously declaring thirteen different American cities (including Detroit, Philadelpia, New York, and Miami) to be the "Greatest City on Earth." Readers in each city received an appropriately targeted issue of the magazine. In addition to the cover, the issue also included two pages listing the benefits of the cover city and disparaging the other cities. For instance, Philadelphia readers were told about their collective toughness and the Ivy League "hotties" at the University of Pennsylvania. However, readers in other cities were told that Philadelphia was merely a "glorified . . . [bathroom] break between New York and Washington, populated by larded pretzel-munchers and 'half-wits' who dress up as the Founding Fathers." However, some of the New York cover issues were "accidentally" sent to Philadelphia, thus revealing the joke.