An elaborate website appeared online announcing that an Atlantic Tunnel connecting the UK and the US (and running beneath the entire width of Ireland) would be opening in September 2009: "The world is about to witness the dawn of a new era of trans-continental travel. It has taken 63 years to complete the 3261 miles of tunnel from Swansea to New Jersey. In 2009, that same journey will take passengers and their vehicles just 8 hours and 20 minutes." The site also featured a competition to win a trip on the first train through the tunnel. It's not clear who created the site, or why, but the site was registered to a London ad agency, TBWA/GGT.