Justin Young and Brian Bushwood, of the NSFWshow podcast, were intrigued by the success of the erotic novel Fifty Shades of Grey. They were particularly impressed with how many books were selling well for no other reason, apparently, than that they looked Fifty Shades of Grey. So they decided to conduct an experiment — to find out whether an ebook could succeed simply by resembling Fifty Shades of Grey.
They came up with a title for their novel, The Diamond Club. They also sketched out a rough outline of a plot:
They singled out three qualities their novel would need to succeed:
- a cover that looked like 50 shades of grey
- lots and lots of sex
- characters with trendy jobs.
Finally, and this was a key part of the experiment, they asked all their listeners to buy the book, priced at an affordable 99 cents, in order to push the book into the top 10% at iTunes. Their theory was that once the book broke into the top 10%, momentum would take over, and people (who weren't listeners of their podcast) would buy the book simply because other people were buying it.
It looks like their experiment has succeeded. The book has been hovering around in iTunes Top 10 List. It's also available for the nook and kindle. Reportedly, it's already earned Young and Bushwood close to $20,000.
Similar literary experiments have been conducted before. Back in 1968, Mike McGrady and his friends at Newsday first proved that a crowdsourced book could become a bestseller with their sex-filled novel, Naked Came the Stranger.
And even earlier, in 1956, deejay Jean Shepherd and his listeners proved that publicity alone could create demand for a (non-existent) book — I, Libertine.