announced that under a new incentive plan, each of its readers would be eligible to receive a "Guardian Gourmet Card," allowing them to gain a 15% discount at participating restaurants. The card would also allow holders to be eligible for 850,000 pounds in prize money. Each card would display a ten digit number broken into a sequence of three-four-three. Each week top chefs would be asked to select their favorite three course dinner. A menu would be randomly selected from among these choices, and then the total calories in each course would be determined. These calorie amounts would become the prize-winning number, to be matched against the numbers on a card.
In a separate article, the Guardian
admitted there was some similarity between their Gourmet bingo game and a bingo-style scheme launched by their competitor, the Standard
, to earn reductions on restaurant meals (a scheme which the Guardian
had derided as tawdry and commercial). But the Guardian
's editor noted: "I cannot of course deny that there is pounds 850,000 at stake here... Nevertheless the whole tone and refined taste of the competition, redolent of wild strawberries rather than the sweaty armpits of the Stock Exchange, invites a totally different response from readers."
The next day the Guardian
announced that it was forced to cancel its Gourmet Bingo game because of "an outbreak of salmonella poisoning at its plastic credit card subsidiary."