The April Fool's Day Phony Bargain Prank

During the final week of March, 1844, placards appeared around Dublin advertising a free train ride on April 1st to all who desired it, transporting passengers to the town of Drogheda and back. Early on the first of April a large crowd gathered at the station. As a train approached, the crowd surged forward, eager to secure their free seats. But the conductors and overseers intervened to keep the people away from the train, informing them that there was no free ride. The crowd grew displeased, and a riot broke out. "The labourers on the road supported the overseers—the victims fought for their places, and the melee was tremendous." The following day a number of people went to the police station to lodge official complaints, but the police dismissed all complaints "in honour of the day." [The London Times, Apr 6, 1844] More…

Several hundred people showed up at the gates of the London Zoological Society demanding entrance in order to see the "procession of the animals." However, the Society was closed that day, it being Easter Sunday, and the guard refused to admit them. The members of the crowd insistently showed the guard their tickets and again demanded entrance. The tickets, which had cost them one penny each (considerably cheaper than the usual sixpence admission), read:


The guard explained that the tickets were not valid, and that they were all victims of an april fool's day prank. Upon hearing this, the crowd grew restless, insisting loudly that they had paid their admission and were determined to see the animals of the zoo all walk in procession. Before the situation became out of hand, an extra force of constables arrived and dispersed the crowd.

The Zoological Society investigated the situation and discovered that the tickets had been sold by Mrs. Sarah Marks, a bookseller. The Society pressed charges against her, but withdrew them when she wrote a letter apologizing for her behavior. More…

Readers of the Boston Morning Globe could have purchased their papers for half the cost on April Fool's Day, if they had been alert. The price listed on the front page had been lowered from "Two Cents Per Copy" to "One Cent." But almost 60,000 copies of the paper were sold before anyone noticed the unannounced price change. When the management of the Globe found out about the change, they were just as surprised as everyone else. The new price turned out to be the responsibility of a mischievous production worker who had surreptitiously inserted the lower value at the last minute as the paper went to print. More…

Aftenposten, Norway's largest newspaper, announced on its front page that the government-owned Wine Monopoly (Vinmonopolet) had received a large shipment of wine in barrels, but it had run out of bottles. To get rid of the extra wine, they were running a one-day sale, offering wine at 75% off and tax-free. The catch was that buyers had to bring their own containers to put the wine in. "Buckets, pitchers, and the like" were recommended.

When the Vinmonopolets opened at 10 a.m., long queues formed outside. According to legend, numerous empty buckets were later seen lying in the streets, left there by people who had realized, while standing in line, that the sale was a hoax. More…

The London Times ran a small article noting that in honor of the 100-year anniversary of Thomas Cook's first round-the-world tour, the travel agent Thomas Cook was offering 1000 lucky people the chance to buy a similar package deal — at 1872 prices. The offer would be given to the first 1000 people to apply. Applications should be addressed to "Miss Avril Foley."

The public response to this bargain-basement offer was swift and enthusiastic. Huge lines formed outside the Thomas Cook offices, and the travel agent was swamped with calls. Belatedly the Times identified the offer as an April Fool's joke and apologized for the inconvenience it had caused. The reporter who wrote the article, John Carter, was fired, but later reinstated. More…

The Guardian announced that under a new incentive plan, each of its readers would be eligible to receive a "Guardian Gourmet Card," allowing them to gain a 15% discount at participating restaurants. The card would also allow holders to be eligible for 850,000 pounds in prize money. Each card would display a ten digit number broken into a sequence of three-four-three. Each week top chefs would be asked to select their favorite three course dinner. A menu would be randomly selected from among these choices, and then the total calories in each course would be determined. These calorie amounts would become the prize-winning number, to be matched against the numbers on a card.

In a separate article, the Guardian admitted there was some similarity between their Gourmet bingo game and a bingo-style scheme launched by their competitor, the Standard, to earn reductions on restaurant meals (a scheme which the Guardian had derided as tawdry and commercial). But the Guardian's editor noted: "I cannot of course deny that there is pounds 850,000 at stake here... Nevertheless the whole tone and refined taste of the competition, redolent of wild strawberries rather than the sweaty armpits of the Stock Exchange, invites a totally different response from readers."

The next day the Guardian announced that it was forced to cancel its Gourmet Bingo game because of "an outbreak of salmonella poisoning at its plastic credit card subsidiary." More…

An announcement appeared on the website www.opecinfo.com declaring that the Organization of Petroleum Exporting Countries, after 22 hours of emergency negotiations with independent fuel operators, was close to deciding to offer motorists around the world free fill ups on the first Saturday of each month for the next six months. Motorists would simply have to print out and complete an online form which they could then present at any gas station to receive their free fill up.

Some commuters took the announcement seriously and appeared at gas stations with their completed forms, demanding free gas. However, the OPEC website and announcement were the creation of JokeWeb.com, an online humor site. A spokesman for the site claimed that JokeWeb.com would honor the offer and pay all those who had filled out the form $50 worth of gas every Saturday for the next six months. More…

The Sunday East African Standard in Kenya printed an advertisement and a back-page story profiling a new mobile phone service provider called Kencom Limited. The new mobile phones would come with built-in scratch cards, internet service, videocams, and TV screens. What's more, service would cost a low rate of only four shillings per minute. To make the service even more attractive, a coupon was offered with the enticement that the first 3,000 people to submit the coupon would receive free phones. By noon, over 5,000 entry forms had already been submitted to the East African Standard Town Office in Nairobi. Among the hopefuls dropping off coupons were said to be top military personnel, politicians, and businessmen. More…

Visitors to the website of discount airline RyanAir were greeted by the news that as a special April Fool's Day offer kids would be allowed to ride free. A few seconds later the announcement added the second part of the offer: "For as long as they can hold on." More…

Australia's Courier Mail reported that the roll-out of digital radio in Queensland had the unintended side effect of making high-speed internet access freely available through old radio receivers. The paper interviewed the University of Queensland's head of frequency physics Prof Sayd al Lio who said, "the technicians had tapped into something that had eluded researchers for decades." To access the free internet, readers were instructed to place a radio on a surface outdoors in a direct line towards the Mt. Coot-tha radio towers:

"Tune in to any AM station with a moderate volume, not so loud it annoys the neighbours. Place your laptop behind the radio receiver, again in a direct line with the towers, and open your favourite internet browser. Experts say that today, April 1, otherwise known as April Fool's Day, should produce the strongest signal."