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SpecSavers Prescription Windshields -- April Fool's Day, 2013
"Always in focus with SpecSavers, even on the go!" The Netherlands branch of SpecSavers (a chain that sells glasses and eyecare services) announced a new product: prescription windshields. "How great would it be to drive without glasses?" their website asked. Created in collaboration with the Faculty of Product Development at the University of London, the new windshields came in any desired prescription strength.

And for a limited time they were offering an online special. Buy a prescription windshield for €299 and get the rear window free!


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All text Copyright © 2014 by Alex Boese, except where otherwise indicated. All rights reserved.