In response to customer demand, globemaker MOVA debuted a Flat Earth Globe. The company boasted, "The Flat Earth MOVA Globe removes science and facts from the conversation to better represent the world we all live on. Behold an Earth that does not spin and is not spherical. Matter of fact, it’s flat as a pancake." The new globe also featured no latitude and longitude lines "for a clean, no-nonsense look," as well as an "Ice Wall edge so we don’t fall off."