The Daily Mail
reported that the supermarket chain Asda, hoping to capitalize on the popularity of the erotic novel Fifty Shades of Grey
, had inked a deal with its author to offer a new range of Fifty Shades of Grey Toilet Paper.
The toilet paper would indeed come in fifty different shades of grey — each shade named after one of the lead character's traits, ranging from 'enigmatic' to 'obsessive'.
Kevin Merden, Asda's "director of tissue buying," was quoted as saying, "Much like Grey’s character all rolls are tightly wound and will take time to unravel.