Email Warns of Inflammatory Breast Cancer —
Status: True
I warn in
Hippo Eats Dwarf that
"Unsolicited e-mail is not a reliable source of informationabout anything" (Reality Rule 7.4). This is especially true of all those random health-related claims that circulate via email warning of flesh-eating bananas, poisonous perfume, toxic tampons, etc. So it's refreshing to find an example of a health-related email warning that's actually true.
On May 7,
Seattle's KOMO 4 News ran a segment about Inflammatory Breast Cancer (IBC), a deadly form of cancer that most women are totally unaware of. IBC doesn't present with typical symptoms (there's no lump), and it can't readily be detected with a mammogram. Instead women and doctors alike often mistake IBC's symptoms for rashes or insect bites.
The KOMO news segment soon inspired an email warning to start circulating. One version of the email, as reported on
urbanlegends.about.com, reads:
The Silent Killer...Very IMPORTANT
Ladies, you MUST watch this video...this is not a joke...please read and watch. It's a form of Breast Cancer that I honestly had never even heard of. Stay healthy!
Please show this to other women you know, or print it out for them to read.
Within less than two months, this email had spread far and wide. So far that
KOMO now reports that:
As of Thursday morning, amazingly, the video has been accessed a total of 10 million times, and has helped shed light on the important subject to several news agencies across the nation and world. We continue to hope the video helps provide important life-saving information and helps bring more awareness to a subject that not many people knew about.
It's cool that an email warning is actually serving a useful function, for once. But I think the advice that most unsolicited information received via email is garbage should still stand.