On Sep 3, Caitlin Heller posted a video on youtube that she titled, "Worst Twerk Fail EVER - Girl Catches Fire!"
She further explained: "I tried making a sexy twerk video for my boyfriend and things got a little too hot
The video quickly went viral, accumulating 9 million views in less than a week, and getting airtime on numerous media outlets.
But last night, "Caitlin Heller" appeared on Jimmy Kimmel Live, and the hoax was revealed. Her real name was Daphne Avalon. She was a stunt woman, and the entire video had been staged for Jimmy Kimmel Live.
Kimmel claims that his team didn't send it to TV stations or tweet it. He says, "we just put it on youtube and let the magic happen." I'm skeptical that they didn't do something to help spread the word, given the speed at which it attracted attention. But nevetheless, it was an amusing hoax.