Repentant cheating husband was a publicity stunt

Last week a man made headlines when he stood on a busy street corner in a suburb of Washington DC wearing a sign that read, "I cheated. This is my punishment." The man told reporters his wife had ordered him to wear the sign. When I first read this story I thought it sounded like a publicity stunt. Sure enough, a DC radio show, Hot 99.5 "Kane in the Morning," now admits they engineered the stunt.

The radio station claims they did it as an experiment to see how much attention the stunt would receive from the media. (With RTL's Michael Jackson stunt, that makes two hoax experiments in one week.) When the media tries to pass off its publicity stunts as hoax experiments, I don't buy it. They may claim it was done in the interest of science, but it's still just a publicity stunt.


Posted on Wed Sep 02, 2009


As a veteran of several radio morning shows, you're right, Alex. If it looks like a publicity stunt, it's a publicity stunt.
Posted by Cranky Media Guy  on  Thu Sep 03, 2009  at  02:21 AM
And yet, here it is on a hoax website....
Posted by Canadarm  on  Sat Sep 05, 2009  at  07:51 PM
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