Man Sues Over Lack of Axe Effect
A news story is circulating claiming that an Indian man, 26-year-old Vaibhav Bedi, has sued Axe deodorant (aka Lynx in Europe) because he failed to land a single girlfriend after using their product for seven years. It's in The Australian
and the Daily Record
, among other news sources.
This is an example of satire being mistaken as news. According to Asylum.com
Axe spokesperson Heather Mitchell sent Asylum this statement:
"We've been following the news reports from India where a man was allegedly planning to take legal action for the Axe Effect not working for him personally. We can confirm this is a hoax. In fact the story originated from TheFakingNews.com
. While the story is not true, we have to admit that it's pretty funny and the joke itself is very much in line with our brand tone -- playful, with a wink and a nudge. While Axe grooming products can help guys look, smell and feel great, there is only so much we can do; the rest is up to guys themselves."
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