This is an example of satire being mistaken as news. According to Asylum.com:
"We've been following the news reports from India where a man was allegedly planning to take legal action for the Axe Effect not working for him personally. We can confirm this is a hoax. In fact the story originated from TheFakingNews.com. While the story is not true, we have to admit that it's pretty funny and the joke itself is very much in line with our brand tone -- playful, with a wink and a nudge. While Axe grooming products can help guys look, smell and feel great, there is only so much we can do; the rest is up to guys themselves."