Man Sues Over Lack of Axe Effect

A news story is circulating claiming that an Indian man, 26-year-old Vaibhav Bedi, has sued Axe deodorant (aka Lynx in Europe) because he failed to land a single girlfriend after using their product for seven years. It's in The Australian and the Daily Record, among other news sources.

This is an example of satire being mistaken as news. According to

Axe spokesperson Heather Mitchell sent Asylum this statement:
"We've been following the news reports from India where a man was allegedly planning to take legal action for the Axe Effect not working for him personally. We can confirm this is a hoax. In fact the story originated from While the story is not true, we have to admit that it's pretty funny and the joke itself is very much in line with our brand tone -- playful, with a wink and a nudge. While Axe grooming products can help guys look, smell and feel great, there is only so much we can do; the rest is up to guys themselves."

Journalism Law/Police/Crime

Posted on Mon Nov 02, 2009


I considered Axe (Lynx) products once
and tested some in a supermarket
They stank like stale damp weeds

I doubt you'd pull anything with a working
olfactory system with that stuff.
Posted by Sharruma  in  capable of finishing a coherent  on  Tue Nov 03, 2009  at  12:10 AM
You have to wonder about a deodorant that is named after a notoriously smelly cat.
Posted by Accipiter  on  Wed Nov 04, 2009  at  12:42 PM
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