promises it won't lie to its customers. They only guarantee that their remedies are "as effective as all other homeopathic remedies."
They also won't promise that their products can help you if you're ill. Although they do note that if you believe in their remedies they might help, because of the placebo effect. But they caution that if you're "actually ill" you shouldn't expect their products to cure you. "Homeopathy of any sort," they note, "is not a medical treatment, neither is it a substitute for evidence-based medicine and proper medical opinion."
On the testimonials page you find comments from "Miss Emily B. Leiver" and "Mr C. Lumsey." At which point it becomes obvious that the entire site is a parody. (Thanks, Terry!)
I just received this email.
I just happened across your website entry on FairDeal Homeopathy.
I actually developed the site for the guys at FairDeal, and can assure you
that while the site is very unlike all other homeopathy websites, the firm
itself is anything but a hoax, and does sell homeopathic remedies* (payment
by PayPal only, dispatch to UK only) to anyone who wishes to buy one.
I'm sure the guys will be grateful if you could clarify this in your entry.
Please do not hesitate to contact me if you need any more information, or
if you wish to get information "from the horse's mouth" as it were, you can
contact FairDeal direct on email@example.com
*remedy is in no way meant to imply curative properties, guaranteed as
effective as all other homeopthic products
To which I replied:
Thanks for your email.
So let me see if I understand. FairDeal Homeopathy will sell people something. Customers will receive a product in the mail. But FairDeal tells their customers straight up that the product is basically a bottle of water.
Is that an accurate summary?
And received this response:
Almost. Their remedies are in pill (lactose tablet) form sourced from the UK's biggest supplier of homeopathic products. They are identical to any other homeopathic remedy you can buy; they're just a lot more honest about what they do.
So I suppose FairDeal Homeopathy is a bit tongue-in-cheek, but it is real, in so far as it will sell people something.