IKEA is my wife's favorite shop. I go along with her on her IKEA outings on the condition that I get to stop in at their restaurant and have a plate of Swedish meatballs. Anyway, the Elite Designers Against IKEA site pretty much describes what it is in its title. According to their manifesto: "We design profound and beautiful furniture for those with wealth and taste. Which is why IKEA makes us furious livid and angry." I'm assuming this site is part of an advertising campaign for IKEA itself. Update: This definitely is a hoax, and it may be backfiring on Ikea (oops. I mean, IKEA). Here's a blurb from PR Week about the ad campaign:
Ikea has opened a can of worms with its hoax PR campaign to ban the furniture brand, spearheaded by the flamboyant sham-designer Van den Puup, who believes design should be exclusive and expensive.
Cooke & Brand PR set up an email and phone line for the phoney character and, flooded with responses, has found it difficult to differentiate those who have been taken in by the ruse from those enjoying the interaction.
'Huw Shooter' probably got the joke when asking for Puup to design his second guest suite in a fusion of 'Byzantine and Spanish Rococo' styles, but Stef Wheway felt compelled to write: 'It seems we av (sic) a mutual disliking for Ikea! But what's with your prices? Are they for real or is it a joke to take the piss out of Ikea?'