August 4, 1972: Female Wanted to Become Pregnant
An ad placed in a Philadelphia paper sought a "female to become pregnant" in return for a "$10,000 fee plus expenses." A reporter who called the number reached Leonard Goldfarb, who claimed he was representing a childless couple. But when news of the ad got picked up by the national press, prompting hundreds of women to apply, Goldfarb admitted there was no child-seeking couple. He was actually an "economic mathematician," and he had placed the ad in order to gather data about "what price pregnancy" as well as to "pinpoint a serious sociological problem."