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Postnatal Royal Auto Mobile    (April Fool's Day - 2013)

BMW UK debuted the limited edition "Postnatal Royal Auto Mobile," aka P.R.A.M., inspired by the royal baby due in the summer. The infant carrier featured "air con, reclining seat, ambient interior lighting and paparazzi-proof hood as standard." It was available in either Royal Blue or Princess Pink.


YOUR P.R.A.M. MA'AM
With a royal baby due this summer, we are proud to announce the launch of our limited edition BMW P.R.A.M. (Postnatal Royal Auto Mobile). Available in Princess Pink or Royal Blue, this soft-top convertible has been designed using our EfficientDynamics technology. With two or four-wheel drive, it rides as smoothly on a polo field as it does down The Mall and comes with air conditioning and built-in extendable flagpoles as standard. For those who are "too posh to push" this masterpiece of motherhood even comes fitted with N.A.P.P.I.E. (Nanny-Assisting Petrol-Powered Injection Engine).

To find out more or book a test drive, contact our Head of Postnatal Innovation at Joe.King@bmw.co.uk.

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