Pelikan Artline placed ads in Australian papers announcing its new "Artline Memory Stick" — a pen that could remember everything you wrote.
"The Artline Memory Stick digitally records everything you write or draw on a 2GB built-in flash drive. Forget the worry of losing the shopping list or the scrap of paper with that vital name or number on it. You can download it all later - as you wrote it, or in the typeface of your choice. How's that for back-up?"
The print ads were created for the company by the ad agency BCM Sydney.