Hoax Museum Blog: Websites

eon8 — A couple of people have asked me if I know anything about eon8.com, a mysterious website that features a clock counting down to July 1 (tomorrow). Unfortunately I don't know anything about it. Though I guess we'll all find out what it is tomorrow, unless we just get another cryptic clue once the clock reaches 0.

According to Wikipedia, the leading theories are that it's a) an alternate reality game, b) some kind of distribution system for computer viruses (unlikely, I think), or c) a viral marketing scheme (perhaps a viral created by EON Productions to promote their next film, Casino Royale).

I can't think of anything else 'eon 8' would refer to. The poet WB Yeats developed an elaborate system of occult theory which held that history progresses through various spiritual eons each of which has their own special character. But I'm highly doubtful that the eon8 website is a reference to Yeatsian theosophy.

The domain registration info is also a dead end. It was registered via Domains by Proxy back in December 2005.

My hunch is that it probably will turn out to be option c: a viral marketing scheme.

Update: The eon8 site is now loading very slowly, if at all.

Update 2: You can check out an investigation of eon8 at http://eon8theinvestigation.ytmnd.com/.

Update 3: With the countdown completed, the secret behind eon8 has been revealed. It was a social experiment created by a 23-year-old web designer named Mike from Florida. He wanted to find out "the reactions of the internet public to lack of information." He discovered that a lot of people thought it might be a terrorist site (because of the ominous map it displayed with red dots over major population centers). Others, as I noted above, speculated it might be some kind of viral marketing scheme. Mike says that he's disappointed so many people assumed the site had evil intentions, but that reaction doesn't seem very illogical to me. After all, if you encounter someone that is obviously hiding something, why would you assume their intentions are benign? Also, looking at it from the perspective of social psychology, the site violated the norm of openness that exists on the internet. This would explain why it generated a hostile reaction from some. Groups always try to punish those who violate their norms.

Operation EMU — OperationEMU.com offers up "Statements, theories and artifacts related to the alleged 1974 NASA experiment during which an entire Hollywood film crew, contracted by the government, disappeared in a remote section of Nevada." This seems to be the jist of what the site alleges happened: The Hollywood film crew was there to help stage a training exercise for the NASA-led Operation EMU (which stands for Operation Experimental Mitigated Universe). Operation EMU itself was some kind of NASA project to prepare for alien contact. And somehow a group of Meemaw Indians performing a solstice ritual were involved in this.

Sound a little bizarre? I think that's the intention. The site was created by B. Brandon Barker to promote his novel, for which he's shopping for a publisher. (The article about him in the Baltimore Sun should definitely help his chances with that.) Barker says that he designed his novel to be a parody of "pretentious sci-fi films like 2001: A Space Odyssey and the cult of alien-life true believers" (Hey, I like 2001: A Space Odyssey!). The strange thing is that although Barker's plot is pure fiction, some people now believe elements of it to be real. At least, according to the Baltimore Sun: Shades of Alternative Three there. If you create a hoax about a government cover-up, some people will inevitably insist that revealing it as a hoax is part of the cover-up.

Genpets (shrinkwrapped pets) — Meet Genpets, the cute, cuddly (kind of ugly) pets of the future, that come shrinkwrapped in plastic: It should be pretty obvious that Genpets aren't real, though the Genpets site is well designed. The Genpets site is the creation of artist Adam Brandejs. Apparently he's actually been hanging these things in store windows. And the real-life versions of them look like they're alive, thanks to some robotics and circuitry. He writes: (Thanks to Torbjørn Solstad for the link)

A Virgin’s Plea — Here's a hoax that I missed while away in Scotland. Geoff (who withheld his last name) claimed to be a twenty-five-year-old virgin. He launched a website (avirginsplea.com) on May 1, declaring that if his site received five million hits by the end of the month, a girl he knew had promised to sleep with him. Soon blogs were linking to his site to help him out, and the media (unable, as always, to resist an unusual story about sex) deluged him with requests for interviews. Predictably, it all turned out to be a hoax. Geoff, although a real person, was not a virgin, as reporters found out who tracked down a former girlfriend of his. In addition, Geoff hadn't created the site. He was merely the front man for it. The creator of the site was web designer Matthew Gamble who had intended it, so he later claimed, to be an experiment in viral marketing.

I learned about this hoax yesterday when I got a call from MTV Canada, who, after initially having been taken in by the hoax, were now interviewing Gamble on air. They telephoned me to get my opinion as a 'hoax expert'. Specifically, they were very curious about whether Gamble's hoax warranted inclusion in the Museum of Hoaxes. I assured them that it did, which seemed to make them happy. I didn't add that my standards for what warrants inclusion on the site are pretty low. As long as something sounds kind of hoaxy, I'll post about it on my blog. (The standards for what makes it into the Gallery sections of the site are much higher.)

I should also note that avirginsplea.com was a spoof of helpwinmybet.com, a site launched in March by a guy claiming that his girlfriend had agreed to a threesome if his site received two million hits. To my knowledge helpwinmybet.com hasn't been exposed as a hoax, per se, but I'm guessing that it's just a scheme to generate revenue from ads for dating sites.

The Musuem of Hoaxes — My wife just discovered this. If you misspell museumofhoaxes.com by switching he 'e' and the 'u' in museum (a very easy mistake to make), you'll arrive at The Musuem of Hoaxes, which contains links to info about museums. It's obviously a site created by a spammer hoping to profit off of people who are trying to get to the Museum of Hoaxes, but who aren't great spellers. I probably shouldn't link to this alternative version of the Museum (I'm only sending more traffic to the spammer), but I'm kind of flattered that someone thought it was worth their time to create this. According to Larry Adams, author of Fraud In Other Words, this kind of practice (registering misspelled domain names) is called typosquatting:

Typosquatting is the intentional use of misspelled domain names and meta tags to misdirect Internet traffic or revenue from one Web site to another. It is based on the probability that a certain number of Internet users will mistype the URL or name of a Web site. Typically, a typosquatter registers several possible input errors for a Web site of a famous company, brand name or celebrity known for its high traffic. The typosquatter monitors the bogus sites to see how many clicks a day each of their "typo" domain names receives, and uses the information to sell advertising for the sites that receive a high volume of accidental traffic. Advertising revenue might come from selling ads to the original site's competitors or by providing redirect pages to gambling and porn sites.

Plastic Assets Follow-Up — A month ago I posted about Plastic Assets, a faux credit card company offering free breast implants as a sign-up bonus. I noted that the site was an entrant in the Contagious Festival, a contest to create a high-traffic parody site. Now Plastic Assets has officially won the contest, receiving five times more visitors than its closest competitor. And the media, typically late to the party, are announcing that the site has just been revealed to be a hoax. (Even though I know I wasn't the only site to point out that this was a hoax last month.)

According to the CanWest News Service article, Plastic Assets was designed by Shari Graydon, author of In Your Face: The Culture of Beauty and You, and the site "attracted hundreds of female applicants and more than 130,000 visitors." Graydon concludes from this that "The degree to which our site was believed to be credible despite how over the top it was underlines the fact that people aren't bringing critical thinking skills to what they read on the Internet."

I agree that many people are too gullible about claims they encounter on the internet, but in this instance I'm skeptical about how many people really were fooled. I don't think there's any correlation between the number of visitors the site had, or even the number of applicants it received, and the amount of people who believed it to be real. I figure that most of its visitors recognized it as a joke, and probably filled out the application as a joke also.

Lasik At Home — I have pretty bad eyesight and have worn contacts most of my life, but up until now I've never been tempted to try Lasik surgery. However, I am tempted to give this new LASIK@Home device a try. It's the "Affordable In-Home LASIK Surgery You Can Do Yourself!™":

LASIK@Home is the same patented surgical procedure performed at eye clinics around the world, but without the unnecessary equipment and staff.

I like the instructions for use: "1) Find a quiet place with no distractions; 2) Unpack your LASIK@Home™ Kit; 3) Perform the painless procedure. Don't blink!"

It's pretty obvious that this is a hoax. First of all, the idea of home laser surgery is clearly insane. Second, the ordering form is broken, meaning you can't buy the device, but the site does sell Cafepress t-shirts! (T-shirt sales are always a reliable hoax indicator.) Third, google ads on a supposedly commercial site are another hoax giveaway. The domain was registered anonymously via domains by proxy, so I wasn't able to find out who the author of this is. (Thanks to Captain DaFt for the link.)

Schapelle Corby Tours — This is in pretty bad taste, but kind of funny nevertheless, in a twisted kind of way. A guy in Bali named Eddie Hutauruk claims to be offering guided tours that allow you to visit Schapelle Corby in her jail cell. (For those who don't recognize who Schapelle Corby is, she's the Australian woman who is currently serving a 20-year sentence for supposedly trying to import 4.1 kg of cannabis into Bali. The cannabis was found in her luggage. A lot of people think she's innocent, and that the cannabis was put in her luggage by baggage handlers at the airport who were part of a drug-smuggling ring.) The Schapelle Corby tours offer a variety of options. The photo tour gives you just enough time to pose for a photo with her, or you can opt for the more expensive All Day Tour:

This tour allows you to observe Schapelle's entire day, starting from her wake up call at 700 am. Optional extra: For just $10AUD or more you can personally ring the wake up alarm to start Schapelle's day. Observation chairs are provided, as well as food and drinks throughout the day. We respect Schapelle's privacy – so the day finishes at 6.30pm to allow Schapelle to return to her bedroom.

I'm pretty certain that the Indonesian authorities aren't going to allow a private tour company to shuttle people in and out of one of their prisons all day. Which is why I'm labelling this a hoax. Eddie's efforts to get everyone to click on his google ads also don't add to his credibility. And the pictures of people posing with Corby are obviously photoshopped. (Thanks to Emily for the link.)

Massage Milk Censored — Here's news of a hoax from China. (There seems to be more of them coming from there lately.) Massage Milk (great name!) is one of the most popular blogs in China. It was featured in a Newsweek article last month about Chinese bloggers. But a few days ago its site went blank, and the assumption was that it had been forced offline by the Chinese government. At least, this is what news organizations such as the BBC assumed. Turns out everyone was wrong. The disappearing-blog-act was just a hoax. Wang Xiaofeng, the author of Massage Milk, faxed a statement to the Interfax news agency explaining that:

I just wanted to make fun of Western journalists? [content] doesn't need to be serious on the Internet. I don't like it that Western media take a distorted view of China, though China does have problems. I thought that if I closed my blog, it would stir their imagination and then they would begin blah blah. It really is as expected. So let's they have an April Fool's day in advance."

The question is: Is Wang Xiaofeng now telling the truth? Was his site's closure really an early April Fool's Day prank, or did the Chinese government actually have a hand in what happened? Some people think the latter is the case. If it was a prank, it does seem kind of pointless (after all, why shouldn't people have believed the Chinese state would have done something like that? It's not like China is known for its open internet policy), which lends credence to the government-censorship theory.

Update: The Wall Street Journal has posted an article about the Massage Milk hoax. (And I should note that a second Chinese blog, Milk Pig, also participated in the self-shutdown hoax.) The WSJ notes that: "Beijing-based journalist Wang Xiaofeng of Massage Milk says he shut his blog down to make a point about freedom of speech -- just one directed at the West instead of at Beijing. He calls the Western press "irresponsible" and says that the hoax was designed "to give foreign media a lesson that Chinese affairs are not always the way you think." Quite frankly, I don't get it. Is shutting his own blog down supposed to prove to everyone in the West that China actually allows more freedom of speech than journalists over here supposed?

85-year-old Woman To Climb Everest — Mary Woodbridge, from Greenfield, Great Britain, plans to climb Mount Everest, and she's taking her dachsund, Daisy, with her. Some might think her age will prove an obstacle (she's 85), but Mary is very confident in herself and has set herself some real challenges. She writes:

I'm not really into this whole camping thing. So Daisy and I will choose a direct route from the Base Camp to the Top... We have decided to go without Sherpas. Poor guys! I can certainly carry my own food (I have prepared a solid Irish Stew and Power Crunchies!) and the few cans of dog food for Daisy. Since we are training very hard, we don't expect to need additional oxygen on our ascent. (There are no oxygen masks for Daisy anyway!)

Yes, Mary's Everest expedition is just a joke. Her site was created by Mammut, a seller of mountain sports gear. However, EverestNews.com reports that a 74-year-old Japanese woman really is planning to climb Everest. And they swear it's not a hoax.

Ann Arbor Public School Site — The website of the Ann Arbor Public School system can be found at http://www.aaps.k12.mi.us/. A parody version of it (created by an unknown author) is at http://annarborpublicschools.org/. Apparently the school district doesn't find the parody amusing, because they're sending its domain host a cease-and-desist letter claiming infringement of their intellectual property. The two sites do look very similar, but I don't think their case would hold up in court. After all, parody relies upon copying elements of whatever it's making fun of, and parody has always been a "fair use" exception to copyright that the courts have strongly defended. However, the question will be whether the case ever gets to a court. Often domain hosts see a cease-and-desist letter and immediately take down the material in question rather than risk any kind of legal action. We'll have to wait and see what happens here. But I took a screen shot of the parody site, just in case it does disappear.

Jesus Pets — Jesus Pets points out a serious problem that born-again Christians must face if they own a pet: Many Christians believe that animals do not go to heaven. So when Jesus comes back and you return with him to heaven, will there be somebody to take care of your dog or cat?

Happily, they offer a solution: We are assembling a community of heathen pet-lovers to care for pets that are “left-behind.” We are coordinating with feed mills and kennels in preparation for your post-apocalyptic pet care needs.

Clearly this is tongue-in-cheek, though it's a clever idea. (I'd happily agree to look after someone's animal for a fee in case of rapture, since I anticipate being left behind.)

If you poke around the JesusPets site a bit more (follow the Jesus Links link), you'll find hundreds of pages full of links to religious sites. Each of these link pages runs google ads. So what I think is going on is that someone created the JesusPets page as a ploy to get lots of people (like me) to link to it, thereby increasing its pagerank. This, in turn, will increase the pagerank of all those link pages running the ads and, in theory, generate plenty of ad revenue. Whoever dreamed up this scheme is definitely going to be around post-rapture. (via J-Walk)

Hoax Websites of Lost — After getting the first season of Lost on dvd for christmas, I've become hooked on the show. Although I'm beginning to suspect that the writers of the show are simply going to introduce one mystery after another without ever offering an explanation for anything. But anyway, here are some hoax websites related to Lost: Oceanic World Air (the airline that the Lost passengers were flying on), Dharma Industries (the mysterious project that was being conducted on the island), and The Hanso Foundation (The philanthropic foundation funding the Dharma Initiative. This page is part of an alternate reality game, as is the Dharma Industries site). If you know of any other Lost-related hoax sites, let me know.

And here's something that isn't a hoax, but is rather curious. If you type the mysterious numbers from Lost (4 8 15 16 23 42) into google maps, they correspond to the approximate latitude and longitude of an island in the middle of the Pacific. My guess is that this probably isn't an accident.

Update: A few more hoax websites of Lost:

http://www.driveshaftband.com (the website of Charlie's band. Thanks to Nordan for this link.)

http://www.mrcluck.com or http://www.mrclucks.com (websites of the fast-food restaurant that Hurley used to work in, before he won the lottery. As far as hoax websites go, these aren't very fully developed. The front page simply links to a podcast about the show.)

The island in the Pacific mentioned above is Kosrae Island (Thanks to Eric Schucard and Tim for this info).

Pherotones — Pherotones are ringtones that will make you "irresistible to the opposite sex." They're basically like pheromones, but they work via sound rather than scent. They're also a hoax. According to NewsTrend.com, the website promoting them is part of a viral marketing campaign dreamed up by the McKinney-Silver ad agency. NewsTrend writes:

The first mentions of Pherotones began around December 30, on "Dr. Vanderhood's" Pherotones blog, where the good doctor began posting "an ongoing diary of the life of a scientist on the verge of a major breakthrough." The JoniMueller blog caught wind of the Pherotones blog and posted about it on January 16. The real story began to break on January 18th with an Oreilly interview with Vanderhood.

The strange thing is that no one knows what this stealth marketing campaign is for. It seems a bit useless to attract all this attention, and then blow it by not revealing what you're advertising. (Thanks to Thilo for the link.)

Baby Bush Toys — We've already seen W Ketchup, so why not Baby Bush Toys? Their website states:

Sure, we all want what's best for our kids, but let's face the truth: not every child can grow up to be Einstein! At The Baby Bush Toy Company, we offer an exciting range of products for the resoundingly average child.

Products include a "Twisty Thing, That is Red" (shown in the thumbnail), and a "Terror Alert Xylophone." Unfortunately, none of these products seem to actually be for sale.

Banner of Heaven — Banner of Heaven is (or rather was) a weblog run by a group of mormons who wrote about their experiences trying to balance the pressures of daily life with the demands of their religion. The cast included:

Jenn: "a perky, 20-something Mormon, seeking an eternal mate in the Big Apple"
Mari: "the shyest character, got her neighbor's package by mistake and was afraid to deliver it to him in case he got mad"
Miranda: "the feminist who is disappointed in her husband's ambitions."
Septimus: "a divorced returned missionary with social anxiety and sweaty hands"
Aaron: "a wannabe prophet who sees God's hand in everything"
and Greg: "who isn't Mormon but hangs out with them."

The blog attracted quite a following in the Mormon community, but as an article in the Salt Lake Tribune reveals, it was a hoax. All the characters were fictional:

The storytellers were planning to out themselves by Thanksgiving. But two weeks ago, a group of readers got suspicious. Folks at ninemoons.com offered a free T-shirt to anyone who correctly identified the real people behind Banner's six characters. On Oct. 28, Gibson, Evans and the rest of the Banner gang came clean, publishing groveling mea culpas, apologizing to readers, acknowledging they got carried away. They are sorry for tricking and hurting people or fueling opponents of the LDS Church... Some critics of the LDS Church grabbed onto the Banner of Heaven episode as a parallel for the church's own founding, saying that it was like founder Joseph Smith claiming invented revelations. That is most upsetting to Banner creators who are all believing Mormons, Evans says. "Religion is more than telling a beautiful story, it's about truth."

By-Accident.com — By-Accident.com claims to be a company that will "deliver customized accidents such as rape, assault and past traumatic experiences. All personally tailored to suit your special needs." The idea is that you can fake a traumatic experience in your past, and thereby get all kinds of attention as a victim. The company will even provide (optional) Aesthetic Scar Surgery to make your past "accident" more believable: "You can have any physical damage you want, our trained surgeons promise it won't hurt and the result will be exactly as you wish."

By-Accident.com is a hoax. Satirical elements such as the Christmas Mugging Special make this fairly obvious: "Your chance to avoid stress and become the center of attention during the holiday season!... Get mugged and make sure to have a warm and happy winter!" In addition, the creator of the site didn't do much to hide their identity. The site is registered to someone called Barbara Nordhjem. A quick Google search finds a poster called Malach on pixelex.com stating that: "the page is a prank.. girl making it is a danish artist. Was working for me as a production assistant some time ago."

Of course, even though the site is a hoax, it does have a core of truth to it in that a company offering such a service definitely would find customers. Witness all the fake victims that popped up after 9/11. Victimhood is very appealing to a lot of people. (Thanks to Bob Pagani, aka Cranky Media Guy, for the link.)

Human Upgrades — I've received a couple of emails calling my attention to the Human Upgrades website. This group claims to be some kind of futuristic outfit offering bizarre DNA modification procedures such as Simplenose (giving people one large nostril instead of two), Simpletooth (fusing all the teeth into one long, continuous row), and other more sexually explicit modifications (some of the images are not safe for work). The site states that:

Human Upgrades was founded in 2001 by Doc. MUDr. FaVU. Petr Skala CSc. and his team from Institute of DNA Modification in Brno in Czech Republic. Since the contacts around the world and first class expiriences of the team Human Upgrades was able to offer unprecedented portfolio of surgeries based on the newest discoveries in the field of DNA manipulation.

All the text on the site is written in broken English, complete with misspellings. It seems that someone paid a lot of money to design the site, but never bothered to run the text past someone who can speak English. Anyway, the whole thing is obviously a hoax. The Institute of DNA Modification doesn't exist. The question is, who created the site? The main clue I can find is that all the contact information provides the addresses of European offices of the Bosch Group (makers of automotive and industrial technology). So either the contact information is a deliberate red herring. Or Human Upgrades is part of a strange marketing campaign created by Bosch's PR company.
Update: Another theory (because I find it hard to believe Bosch is responsible for Human Upgrades): There's a Czech film director named Petr Skala (same name as Human Upgrades supposed founder, and the registrant for humanupgrades.com). Perhaps he or one of his students created the site. Or perhaps this is yet another red herring.

Gene Guess — I received this polite request this morning:

Dear web master ,
Please review this website that is able to determine a persons sex just by four visual questions.
Name : Gene Guess .com
Link : http://www.geneguess.com
Thank you ,
Pras Til

So here goes: it worked for me, correctly guessing my gender. I suppose it was an interesting ten-second time waster. I don't know why it worked. Obviously it has a 50/50 chance of getting the answer right (unless you're a hermaphrodite, which might trip it up a bit). My theory is that the color choice question must be an important clue, since guys probably tend to pick darker colors than women.

Update: Based on everyone's comments, the gender guesses it makes appear to be totally random. The trick is apparently that it will be right half the time, thus half the people will think it works. And yet it did fool me into wasting time with it.

Panexa — Panexa is a drug you need to take, no matter what may, or may not be, wrong with you. As the Panexa site states:

No matter what you do or where you go, you're always going to be yourself. And Panexa knows this. Your lifestyle is one of the biggest factors in choosing how to live. Why trust it to anything less? Panexa is proven to provide more medication to those who take it than any other comparable solution. Panexa is the right choice, the safe choice. The only choice.

Now, Panexa is pretty obviously a parody of pharmaceutical advertising. For those to whom this isn't immediately clear, the Important Safety Information listed on the site should remove all doubts. (Side effects include: shiny, valuable feces composed of aluminum and studded with diamonds and sapphire... everything you think you see becomes a Tootsie Roll to you... inability to distinguish the colors 'taupe' and 'putty.') The Panexa site was created by Jason Torchinsky, who's a member of the comedy group the Van Gogh-Goghs and a contributor to Stay Free! Magazine (which interviewed me a couple of months ago, though I don't know if the interview ever ran in the magazine).

However, the parody was apparently lost on CafePress, which Stay Free! Magazine was using to sell Panexa t-shirts. Carrie McLaren, the editor of Stay Free!, reports that:

After a reader sent me a note wondering what happened to our Panexa merchandise, I noticed that Cafepress has removed it due to copyright and trademark infringement!... Apparently, one of the genuises in Cafepress's police division thinks Panexa is an actual product and that we are infringing. I sent Cafepress an email about this and am awaiting a response.

Maybe there are new copyright laws that prohibit anyone from making fun of pharmaceutical companies. Wouldn't surprise me a bit. (via J-Walk)