Emergent — An article in the NY Times briefly profiles Emergent, a new website created by Craig Silverman which aims to track the dissemination of rumors online. It records how many shares a rumor has received, and also assesses whether the rumor is true, false, or unverified. Looks like a very useful site!

The NY Times article notes that the problem with false rumors is that "they're often much more interesting than the truth." Therefore, they get more widely shared. The challenge, says the Times, "is to make the facts as fun to share as the myths they seek to replace." Nice goal, but I don't see it ever happening. The false rumors can endlessly transform themselves to appeal to our deepest hopes and fears. Whereas the facts always have to remain boringly factual.

Asahi Shimbun Corrects Itself — The Asahi Shimbun (circulation 7.6 million) recently issued some corrections. It was not true, despite previous statements, that writer Seiji Yoshida had kidnapped 200 women during World War II to act as "comfort women." Apparently Yoshida made up his claims.

Nor was it true that workers at the Fukushima plant had disobeyed orders and fled the plant during the nuclear disaster. The newspaper misinterpreted documents.

Finally, it wasn't true that the paper had interviewed the president of Nintendo. The paper had lifted responses from an interview published on the Nintendo website and passed them off as an Asahi Shimbun interview. iMediaEthics