The Vanishing Belly Button, 1964 Scandinavian Airlines placed an advertisement in newspapers throughout America. It featured a bikini-clad model posing on a rock above the caption "What to show your wife in Scandinavia." But the version that appeared in the
Los Angeles Times had one detail altered. The editors of the
Times airbrushed out the model's belly button. They said this was done in order to "conform to regulations."
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