The Multicolor Gondolas of Venice (1995)
According to legend, after the Black Plague struck Venice in the sixteenth century, it was decreed that all gondolas used on the city's canals should be painted black, as a tribute to the victims. But on 1 April 1995, the newspaper
Il Gazzettino Venezia revealed that the city council had decided that henceforward all the gondolas would be colored red, yellow, blue or green. The hulls of the boats would also be decorated with swirls and geometric shapes.The city council made this decision after conducting "thorough market research on the tastes of tourists and Venetians." Apparently people were tired of seeing "dismal" boats plying the canals of Venice, so the council had decided it was time to liven things up.