Searchguild, a search-engine optimization company, debuted Undergoos.com, a Google parody. The Undergoos site claimed to allow internet users to search for and organize underwear. It had the motto: "Underwear by Google - Supporting 8,058,044,651 bosoms."
"Just like our original motto 'Just search,' everything we do at UnderGoos is 'Just pants' (yes, we know that's not strictly true but it's an ethos thing). All of our underwear was carefully selected using PageRank(TM) (a uniquely democratic measure of how attractive Larry finds the model wearing them)."