BMW’s Insect Deflector Screen
BMW announced that it would be adding a new feature to its entire line of cars: an Insect Deflector Screen (or IDS for short), designed to keep windscreens bug free. The IDS, developed by Munich scientist Dr. Jurgen Afalfurit, consisted of a clear rubber coating applied to the windscreen. The coating itself was invisible to the eye, but it caused bugs to literally bounce off the window, "even at high speeds."
Drivers were invited to find out more about IDS by filling out a coupon and checking one of the following options: "I find flies get stuck to my windscreen -- Hardly ever; Sometimes; Far too Often."