The Norwegian Wine Surplus
, Norway's largest newspaper, announced on its front page that the government-owned Wine Monopoly (Vinmonopolet) had received a large shipment of wine in barrels, but it had run out of bottles. To get rid of the extra wine, they were running a one-day sale, offering wine at 75% off and tax-free. The catch was that buyers had to bring their own containers to put the wine in. "Buckets, pitchers, and the like" were recommended.
When the Vinmonopolets opened at 10 a.m., long queues formed outside. According to legend, numerous empty buckets were later seen lying in the streets, left there by people who had realized, while standing in line, that the sale was a hoax.