In November 1946, the Los Angeles Art Association included a painting titled "Three Out of Five", by a previously unknown artist, Naromji, in an exhibition of abstract art. The work hung beside works by well-known modern artists and was given a price tag of $1000. But the Art Association was embarrassed when, at the end of the month, the publicist/prankster Jim Moran revealed that he was the true author of the painting. Naromji was Moran spelled backwards, with a ji "added for confusion." The title, "Three Out of Five," referred to a brand of hair restorer since, Moran said, abstract painting made him want to "tear his hair."
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Hoaxes of the 1940s