Apexart, in New York City, is currently hosting an exhibition titled "Nessie Does New York: Monetizing Myth, Legend & Culture."
It's basically a collection of Nessie, Bigfoot, and Chupacabra-related kitsch.
Their downloadable exhibition brochure poses this question:
Is it the marketing of myth, or the myth of marketing that keeps these creatures alive? (Who knows?)
In other words, is it that we want to believe there's a small chance Bigfoot might show up on a logging road after we've savagely clear cut his habitat and ask for a room at the zoo and a royalty check? Or because no trip to Scotland would be complete without the requisite photo on the banks of Urquhart Bay while eating a sack of chocolate Loch Ness "droppings," and then buying a shot glass and a set of Nessie-emblazoned golf balls "for your friend"?
Where were the chocolate Nessie droppings when I was in Loch Ness? I didn't see those anywhere, and I definitely
would have bought them.