A pair of videos that seemed to show a giant "human sized eel" in New Zealand's Manawatu River went viral in the past week. It caught the attention of a viral video show, Right This Minute
, who contacted the two young men (brothers Tim and Ray Hamilton) who filmed the footage and asked them for the right to air it on TV.
At which point, Tim and Ray confessed that the footage was fake. They had filmed the eel in a bathtub and then composited that footage with shots of the river and Ray throwing bread at the imaginary eel.
They created the fake videos, they told stuff.co.nz
, in order to attract attention to their production company, The Shiz. And the strategy worked exactly as planned.