The New York Times
announced the death of Alan Abel on its obituary page on January 2, 1980. The well-known media hoaxer, it said, had died of a heart attack at a ski resort in Utah. The Times
provided a flattering account of Abel's career, noting that he had gained national recognition during the early 1960s on account of a faux campaign to promote decency by making animals wear clothes. There was just one problem. Abel wasn't dead. The Times
learned this when Abel held a press conference the next day in which he revealed that the news of his death was a hoax engineered by himself and a team of twelve accomplices.