Google Australia announced it had partnered with the Australian rules football league to develop the gBall
The gBall contains inbuilt GPS and motion sensor systems to monitor the location, force and torque of each kick. The data is interpreted by a new curvilenear parabolic approximation algorithm developed in Google's Sydney office, known as DENNIS ("Dimensional, Elastic, Non-Linear, Network-Neutral, Inertial Sequencing"), which plots the ball's trajectory, accuracy and distance.
Using artificial intelligence technology, Google can provide users - from amateurs to professional players - with detailed online kicking tips, style suggestions and tutorials based on their gBall kicking data.
Kicking data is also sent to national talent scouts and player agents. The gBall will vibrate if talent scouts or player agents want to make contact with the user. Users can log in to their gBall account to make contact.