Turtle Wax announced
that in order to improve its product it had decided to remove all its turtles from battery farms and allow them to go free range:
The turtle shell extract is the unique ingredient that makes Turtle Wax products last longer and provide improved shine and protection. Increased exposure to the outside elements is proven to enhance the rigidity of the carapace (upper shell) and ultimately, the hardening of the shell improves the overall performance of the wax.
For that reason (and obviously to ensure our turtles enjoy their lives more) we've gone free range and moved all of our turtles from battery farms into outdoor pens.