This month, as I'm sure everyone is aware, is the 75th anniversary of the creation of Hostess Twinkies. To mark that anniversary it's worth linking to
this article in which a Hostess marketing person tries to debunk that urban legend about how Twinkies last forever. He claims they only last 25 days. Yeah, right:
"We hear that they can survive a nuclear winter. Of course, it’s all urban legend," says Hostess marketing manager Kevin Kaul. But in fact, Interstate Brands Co., Hostess’ parent company, designates a 25-day shelf life for its most famous product. Interstate has 17 bakeries nationwide; they crank out 500 million Twinkies a year.
Comments
If you don't beleive me, a simple experiment can be done: Buy a twinkie. Wait a month. Buy another twinkie. Wait another month. Buy a third twinkie. Compare.
This might explain it better:
And Nettie, twinkies are a sort of imitation food substitute.
Since it would be much colder than normal in a nuclear winter, packaged food such as Twinkies should last longer, not less time, in those conditions.
Oh, how I envy you! To not know what twinkies are must be sheer bliss.
But there's nobody in space to eat them.
I didn't believe it either. Having eaten Twinkies, it just doesn't seem possible that they are "normal" little cakes. There's something artificial and durable about them that just doesn't jive with that assessment.
Especially if you've ever bit down into one of those freak-occurence hardened cream nubbin plugs (more common in the imitation twinkie brands). No pre-industrial pastry ever bore such a malefic booby-trap as that.
Anyway, I much prefer those chocolate cupcakes with the white icing swirls. Love those things. Sometimes I just get a craving for them when I see them at the convenience store. Yum.
>>>In the recent issue was a short ariticle about a teacher who wanted to see how long a Twinkie would last, so he put one on top of his chalkboard. Years later (I forget how many... at least 15) it's still there, dried out and dusty, but not a spot of mold.<<<
Obviously he wasn't a science teacher, or he'd take a more empirical approach. Just because it looks fine doesn't amount to much; the only test that counts would be to open that thing up and take a bite. But who could have such courage?
That ain't exactly a smoking gun, as it were.
Tis hard to believe a chewy yellow sponge with a chemical aftertaste is truly a dainty and perishable pastry.
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