Twiggy ad ruled misleading

The UK Advertising Standards Authority has ruled that an advertisement featuring Twiggy is misleading. The ad has Twiggy claiming that "Olay is my secret to brighter-looking eyes." In fact, the brightness of her eyes in the photo is due to digital manipulation. Link:

Real Twiggy Fake Twiggy

Advertising Photos

Posted on Wed Dec 16, 2009


Ah, but you misunderstand, OLAY is a new computer program that works like Photoshop in allowing digital alteration of photos.

Isn't it?

Posted by John Paradox  on  Wed Dec 16, 2009  at  11:06 AM
Twiggy is still one hot patootie, manipulated or not. I'd like to see more hoaxes concerning Twiggy, please.
Posted by hoaxinghal  on  Thu Dec 17, 2009  at  06:29 AM
❓ With a tag line of "the secret of my brighter looking eyes" one might think that the substance was applied directly to the eye. At least that's what popped into my little brain when I read it.
Posted by KDP  on  Thu Dec 17, 2009  at  08:42 AM
The ruling sounds fair to me. The basic claim in the ad is that using Olay makes Twiggy look the way she does in the picture, so if the picture has been doctored, the ad is a fraud.
Posted by Big Gary  on  Thu Dec 17, 2009  at  09:51 AM
Wouldn't this also apply to every single advertisement for every beauty product that exists?
Posted by Joe Schmoe  on  Tue Dec 22, 2009  at  01:09 PM
Agree with Joe Schmoe, because most people will not aware for detailed like this :D
Posted by MMA Pound For Pound  on  Wed Dec 23, 2009  at  01:53 AM
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