The Mystery of the AB-hancer

An ad for a product called the "AB-hancer" appeared online back in March 2011 and quickly went viral. The text of the ad made it pretty obvious that this wasn't a real product — specifically where the text says, "Recommended by pseudo-athletes." There's also the fact that the product isn't available for purchase anywhere. Though inevitably a few people seemed to think the AB-hancer was real.

But the mystery is: Where did this ad come from? Who created it? No one seems to know.

Paul Lucas at infomercial-hell.com theorizes that the image came from an old, out-of-print "prank box." Prank boxes are gag gift boxes that look like they contain ridiculous items such as a "Pet Petter" or a "Wake & Bake Dream Griddle." The gift recipient thinks they got a really stupid gift, until they open the box and find the real gift inside.


This is a good theory. The problem is that there's no evidence an AB-hancer prank box ever existed. If it did, you'd think a picture of it would exist somewhere. So for now the origin of the AB-hancer image remains a mystery.

But although the AB-hancer may not be a real product, there apparently are real products on the market similar to it. Singapore Seen reported the existence of this strange tummy-flattening product, for sale somewhere in Asia.


And if you've got a hairy stomach, you can always create six-pack abs by taking a cue from this guy.

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