A 35-year-old Austrian woman advertised herself as a dominatrix, promising strict discipline to clients willing to pay. It took the men who responded to her ad a week to realize that instead of getting sexy punishment, they were being made to do work around her farm (chopping wood, mowing the lawn) while dressed in black fetish gear. They were paying for the privilege of doing farm labor. [
spiegel]
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In other words, they were desperate, and thus willing to overlook a little farm work in exchange for being told they were naughty. For a while.