The April Fool’s Day Jinx

A few times when I've done interviews about April Fool's Day, I've been asked whether the tradition of foolery on April 1st is dying out because, despite the day's popularity online, most people don't celebrate it.

My answer is that April Fool's Day has always been ignored by the majority of the population, but the influence of the celebration can be seen in what people don't do on April 1. Even people who have never played a prank in their entire life, will nevertheless acknowledge the tradition by not scheduling important events, such as weddings, on the day. Also many businesses avoid making major announcements on April 1.

A case in point this year is Chrysler, which has announced it's going to push back the production launch of the Dodge Dart until after April 1 in order "to avoid being jinxed" by an April Fool's Day launch

But Coors Light has decided to ignore the April Fool's Day Jinx, and has announced it will debut Coors Light Iced T on April 1. Even though this immediately makes people wonder if the product is a joke -- which apparently it's not.

The most famous example of a company that decided to ignore the April Fool's Day Jinx is Google, which chose April 1, 2004 to launch Gmail. This led to widespread speculation about whether Gmail was a joke, but the speculation worked in the company's favor because Google had a history of April 1 jokes, and the timing of the launch got people talking about how Gmail seemed too good to be true (because it offered 1GB of storage space, which was unheard of at the time).

April Fools Day

Posted on Tue Mar 06, 2012


New Zealand is changing two road rules on March 25th. The original proposed change date was April 1st, but was brought forward in case drivers thought it was a joke.
Posted by Wendy Collings  on  Wed Mar 07, 2012  at  03:20 PM
April Fool's Day,intreasted!
Posted by ghd123  on  Thu Mar 08, 2012  at  10:48 PM
This post struck a personal chord with me. My due date to be born was on April 1st. My mother was horrified with the thought that I would be born on April Fool's day and worried that I would be teased for the rest of my life for it.

So she went in early and had the birth induced. Thanks to mom, my birthday is March 29th.
Posted by Ryan  on  Fri Apr 26, 2013  at  10:14 AM
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