Hoax Website: The smell of books aroma spray. "Now you can finally enjoy reading e-books without giving up the smell you love so much. With Smell of Books™ you can have the best of both worlds, the convenience of an e-book and the smell of your favorite paper book. Smell of Books™ is compatible with a wide range of e-reading devices and e-book formats and is 100% DRM-compatible. Whether you read your e-books on a Kindle or an iPhone using Stanza, Smell of Books™ will bring back that real book smell you miss so much."
Comments
There are a few subtle hints, such as the totally silly and joking manner in which the whole thing is written (including further "product updates", as well as the minor detail that you can't seem to actually buy the stuff. And then there's the way in which every single one of the articles about it on their website happen to be dated April 1, including the ones that are supposed to have been written well after the others. Which all combined tends to imply that it's a joke. . .