Pastry Burgers

Status: Pastry disguised as fast food
Apparently some men feel self-conscious about eating pastries in public, fearing that chowing down on confectioneries doesn't look very manly. Mamido's burgers, a restaurant in Japan, has the solution. It disguises pastries as fast food. Treehugger reports:

The "bun" is actually a sponge cake, the "patty" inside is chocolate cream, and the "pickles" are kiwis. The deep-fried fish burger, meanwhile, priced at ¥440 ($3.70), features a banana shaped like a fish fillet in sponge cake. It is topped with "tartar sauce," which is actually fresh cream. And the gratin burger, also at ¥440, is a sandwich with a cream cheese and fruit filling. The side dishes are equally ingenious. The French fries look like the real thing but are actually custard cream covered in starch powder and deep-fried.

I have no problem eating pastry in public, but I'd gladly eat some of this fast-food/pastry as well.



Posted on Tue Feb 21, 2006


yay! first one to POST!

anyways, i would like to eat those. mmmmm, pastry disguised as fast food *drools*
Posted by Eva  on  Wed Feb 22, 2006  at  10:07 AM
Those are so cute! Japan always comes up with the coolest things.
Posted by Sakano  on  Wed Feb 22, 2006  at  10:44 AM
it's so cute and looks so yummy! ^___^
Posted by Yushi  on  Wed Feb 22, 2006  at  01:17 PM
Mmm. Chocolate frosting burger.
Posted by Reynard Muldrake  on  Thu Feb 23, 2006  at  05:31 AM
Sigh, there's still something un-nerving about those. I don't think I'd be able to stomach it, even though it's stuff that.. tastes pretty good.
Posted by Andrew  on  Thu Feb 23, 2006  at  09:35 AM
The burger doesnt look to appetizing as a real burger lol
Posted by Tim  on  Fri Feb 24, 2006  at  08:48 AM
They make those at the store my mom goes to. But they're bigger.
Posted by Carter S  on  Fri Feb 24, 2006  at  11:40 AM
For your non-US readership, what does pasty mean in this context? When I think of pastry I think of pies etc.
Posted by Ashley Pomeroy  on  Sat Feb 25, 2006  at  06:39 AM
Mmm they look so good, I want some now! I wish I lived in Japan...
Posted by Blood For Nothing  on  Sat Feb 25, 2006  at  08:51 AM
I've actually never thought very hard about the definition of pastry, so perhaps I'm misdefining it. To me it means the typical stuff sold in a pastry shop: cakes, pies, tarts, donuts, croissants, Danishes, etc. All that good stuff.
Posted by The Curator  in  San Diego  on  Sat Feb 25, 2006  at  10:34 PM
This is a weird situation in Japan. Sweets are considered effeminate, so men cannot enjoy cake, pastries, or even icecream in public without being considered gay.
It even goes so far as chocolate. There are a number of chocolate products aimed at kids and women in the grocery store, and then, among them you can find "mens chocolate" which is essentially dark, semi bitter chocolate. I guess the companies figure if they stamp MEN on the box and make it sort of not sweet, the Japanese guys won't feel like their masculinity is threatened.
Posted by Greg  on  Sat Mar 04, 2006  at  04:25 PM
Considered gay? Because of eating sweets in public?

you know that is weird...
Posted by Eva  on  Sat Mar 04, 2006  at  04:36 PM
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