The Naked Chef

Here's a picture of the 2004 calendar of Jamie Oliver (aka The Naked Chef). Note the suggestively placed piece of bread. This image originally appeared on the website of Boots, which is a British pharmacy. And it quickly attracted attention, at which point Boots cropped the image in order to remove the offending piece of bread. I can't find another picture of the calendar anywhere online to compare this picture to, but I'm assuming that the piece of bread must have been photoshopped in. Probably by a mischievous Boots employee.

Update 2 (11/17/03): David Emery reports that he was able to find the real version of the Jamie Oliver 2004 calendar, and it looks nothing like the fake version that appeared on the Boots website. Oh, and what I thought was a piece of bread was actually a brown paper bag that had been photoshopped.
Update 3 (11/18/03): David Emery has done some great sleuthing and discovered that the Jamie Oliver calendar being sold by Boots is absolutely real and unaltered. Boots sent him a full-size image of the calendar cover (which he was kind enough to forward along to me). It shows Jamie taking oranges out of a paper bag and peeling them. Full-size the image looks quite innocent, but shrunk down to thumbnail size, the position and shape of the paper bag becomes rather suggestive. Personally I think that whoever created that calendar must have been aware of the two ways of viewing that paper bag when they chose that image. It's an old advertising strategy: put a bit of subliminal (or not so subliminal) sexual imagery in an ad and watch the product fly off the shelf.

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