M is for Fake

image Cosmetics giant Elizabeth Arden has gone on record to let everyone know that an image apparently circulating around the internet, showing a supposed ad for Mariah Carey's new perfume, M, is a fake. An Arden spokesman says:
"An image of MC with her fragrance bottle photoshopped in the corner is being featured on several blogs today, and is categorically not the advertisement for her new fragrance, nor is it even remotely close. The real ad for M by Mariah Carey will debut exclusively on TMZ during the second week of August."
To me the fake ad looks pretty professional, which makes me suspect it might be a subviral ad... something planted by an ad agency connected with Arden, which they won't take credit for, but which will allow them to stir up some pre-announcement publicity. After all, if it weren't for Arden denying this fake ad, I would never have known that Mariah Carey was even planning on coming out with a new fragrance.

Interestingly, her perfume is said to smell of "marshmallow and sea breeze." I'm no perfume expert, but that seems like a rather strange combination of fragrances.


Posted on Wed Jul 25, 2007


Gah, just what the world needs, another celebrity fragrance... :roll:
Posted by Nettie  on  Thu Jul 26, 2007  at  05:41 AM
this was created by a lame fan! mariah would never wear this stuff
Posted by M FAN  on  Thu Jul 26, 2007  at  08:21 AM
hmmm... marshmallows and sea breeze... howzabout mallomars and harbor stank? Oreos and wet dog? Maple sugar and sneaker reek? Yum
Posted by Hairy Houdini  on  Thu Jul 26, 2007  at  11:00 AM
I'm with Alex in calling bullshit on this one. If the "fake" ad was satirical in some way, then it would have a reason to exist. The fact that it simply looks like a REAL ad suggests that it IS a real ad that they're trying to portray as a fan-produced thing. Sorry, not buying.
Posted by Cranky Media Guy  on  Thu Jul 26, 2007  at  07:49 PM
I wonder if they mean marshmallows as in the little lumps of fluffy sugar, or as in the actual plant that grows in marshes?

And it would be rather odd for somebody not connected with the companies involved to just throw together a fake ad for an upcomming product. Why would some random person make something anonymously like that?
Posted by Accipiter  on  Thu Jul 26, 2007  at  08:50 PM
Who the hell is Mariah Carey? Is she Jim Carey's sister or something? Is she famous for her relatives like Paris Hilton?
Posted by Christopher Cole  on  Thu Jul 26, 2007  at  10:12 PM
Chris Cole said:

"Is she famous for her relatives like Paris Hilton?"

I think at this point, her relatives are famous because of her.
Posted by Cranky Media Guy  on  Fri Jul 27, 2007  at  02:44 AM
If that's Mariah Carey, she's been HEAVILY airbrushed and photoshopped. Or it's not even her body at all. It looks like she'd been a lot taller than Mariah is and the legs are in completely the wrong place.
Posted by Nona  on  Fri Jul 27, 2007  at  06:20 AM
Anytime a product has an "ocean breeze" or "seabreeze" scent, I imagine salt and dead fish.
Posted by Miss Cellania  on  Fri Jul 27, 2007  at  11:06 AM
Perhaps this was a test ad that got distributed inadvertently.
Posted by Joe  on  Mon Jul 30, 2007  at  01:53 PM
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