Lost Dog

Most people, when they lose their dog, put up flyers around the neighborhood. When Dov Charney, founder of American Apparel, lost his dog recently, he placed two billboards at Sunset and Alvardo in LA to let people know. The billboards showed his dog, HedKayce, dressed in American Apparel fashions.

This made everyone suspicious that the billboard was some kind of publicity stunt. In fact, there were rumors that his dog may have been missing since April.

But as of yesterday, the billboard has been altered to say "Found Dog." So that's the end of the story, I guess. But it still doesn't mean it wasn't a publicity stunt.


Posted on Wed Aug 13, 2008


I used to know Dov Charney, and that dog has been running away for years. In fact, he actually found that dog when it was a stray. Anyway, the point is that I doubt it was a hoax. It was probably legit. Even if done in a way took advantage of the marketing angle.
Posted by CT Moore  on  Thu Aug 14, 2008  at  09:25 AM
His dog's name is "Head Case"?
Somehow that fits.
Posted by Big Gary  on  Thu Aug 14, 2008  at  01:35 PM
actually I can understand this.Being the animal lover I am If I lost my Italian Greyhound I might do this too.
Posted by Isaiah  on  Tue Aug 19, 2008  at  01:35 AM
Your right Isaiah, I might do that also.
Posted by Fairings  on  Tue Sep 02, 2008  at  11:14 PM
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