July 30, 1999: The Blair Witch Project Opens
The Blair Witch Project opened on this day in 1999 and quickly became one of the most successful independent films of all time. It owed much of its success to a marketing scheme centering around the
blairwitch.com website, where web surfers could view detailed historical information about the legend of the Blair Witch. It was all so convincing that many people were fooled into believing that the Blair Witch was a real historical figure, which she wasn't. The entire tale was fictitious.
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