Status: advertising disguised as news
In
Hippo Eats Dwarf I discuss Video News Releases (VNRs) and how their use means that a lot of the news we see on TV is either advertising or propaganda in disguise. (VNRs are video segments created by corporations or the government, that are then aired on TV news, often without their true source ever being revealed).
RAW STORY reports that "over a ten month span, 77 television stations from all across the nation aired video news releases without informing their viewers even once that the reports were actually sponsored content."
The article cites a VNR created by GM as a particularly egregious example of fake news. GM created a VNR that discussed how the internet has changed how people shop for cars, in which the claim was made that GM "introduced the first manufacturer web site in 1996." That's totally wrong, states the Center for Media and Democracy. GM did no such thing. Nevertheless, the complete unchanged VNR was aired on TV stations, without any indication being given to viewers that what they were seeing was a piece of corporate pr. On the
prwatch website you can compare the original GM VNR with the almost identical version of it that aired on KSLA TV (in Shreveport, Louisiana).
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