Dasani Deception

An odd press conference took place last week in Post Office Square as a man claiming to be an executive at a soft-drink giant touted “a new era for Coca-Cola,” in which its Dasani bottled water will be labeled “Deception.” Of course, it wasn’t actually a Coca-Cola executive or a real press conference (despite the fake journalists asking fake questions), but activist street theater perpetrated by the guerrilla prankster collective the Yes Men.
The mock press conference, part of Boston-based Corporate Accountability International’s (CIA) Think Outside the Bottle campaign, protested Coca-Cola’s refusal to state Dasani’s origin — public water sources — on its labels, as Pepsi and Nestlé have done with their bottled-water brands.
“This is a classic case of deception,” said Mike Bonanno (a/k/a Igor Vamos), in town that day with main cohort Andy Bichlbaum (né Jacques Servin) for the opening of The Yes Men Fix the World at the Coolidge Corner Theatre. “They don’t want people to know that they’re drinking tap water because it’s pure profit. Basically, they’ve figured out such a great scam that they don’t want it to end.”