Coke vs. Pepsi

According to the Independent, researchers have proven that the difference between Coke and Pepsi really is all in your head. Apparently the popularity of Coke's brand image causes people to think Coca-Cola itself tastes better, even though it really doesn't taste very different from Pepsi. As the article says: "When asked to taste blind, they showed no preference. However, when the participants were shown company logos before they drank, the Coke label, the more famous of the two, had a dramatic impact: three-quarters of the tasters declared they preferred Coke." I've long suspected this. Personally I can't taste any difference between Coke and Pepsi, but I have a friend who swears passionately that there's a huge difference. Now I can show him this research to prove that he's simply been brainwashed by advertising. Oh, and the Pepsi Taste Test also turns out to be nothing but hot air: "The findings suggest there is no scientific basis for claims made during the Pepsi ad campaign in which testers purportedly chose Pepsi over Coke when they were not told what they were drinking."

Advertising Food

Posted on Tue Oct 19, 2004



Comments

I say that I Both are at least a type of cola.
Both are a carbonated drinks. Do the bubbles really have to count. As of what my younger brothers says, "Bubbles don't count, only the drink" Why don't you try both drinks when both are carbonated and while both are regular.
They're both a drink that you should enjoy
Don't be angry when someone posts a comment on what is disgusting! Keep any of your rude comments to yourself.
Posted by Robert  on  Wed Dec 03, 2008  at  05:50 PM
I was just here drinking a pepsi and thinking "BLEH!! I wish I had some coke.."

I never thought about how different they taste. I always thought they were the same and rolled my eyes at everyone who said otherwise. But boy was I wrong.

Pepsi tastes sweeter and coke has longer lasting fizz! I will now forever be a coke fan. I already liked coke better because of the Polar Bears, so I never got anything but coke, but now that my dad bought pepsi, I'm sorely regretting ever opening this can...
Posted by Rooster  on  Mon Dec 08, 2008  at  04:41 PM
I also disagree with this article; I can easily and clearly define the differences between Coke and Pepsi; I've been drinking Coke for many, many years. I've also drunk Pepsi many, many times (forcefully, because the restaurant or area I was in at the time was partial to on brand), all of which I didn't enjoy very much; I'm not a Pepsi lover, though I don't hate Pepsi drinkers.
Posted by Gavin Gordon  on  Sat Dec 13, 2008  at  10:48 PM
I like both drinks, but there is a big difference in the taste. Coke has a lighter taste than pepsi.
But pepsi has a sweeter taste than coke.
Posted by yolantern  on  Tue Dec 23, 2008  at  01:33 PM
I think that Pespi is the better beverage. Coke is too sweet!
Posted by Meilssa  on  Thu Dec 25, 2008  at  01:37 PM
I think that this article is wrong because I have loved pespi since I was a kid (I smuggled it into our house because my mom was a HUGE coke nut)I have always been able to tell the difference because I always thought pespi tasted fresher, coke tastes like stale pespi.
Posted by Jason  on  Thu Dec 25, 2008  at  01:41 PM
Watch "Letters from Iwo Jima"!!! It is a great movie about the Japanese during WW2. It was directed by Clint Eastwood and it kind of a sequal to "Flags of our Fathers". Pespi is better!
Posted by Lauren  on  Thu Dec 25, 2008  at  01:48 PM
Now, I drink at least 2 litres of pepsi a day, and let me tell you, when you drink as much as I, you can tell the difference. I've had 2L a day for 2 or 3 years now, and when it came round to doing the taste test in science, naturally the group wanted to see just how good i was. Out of 13 labels, I picked which one was pepsi, but couldn't discern the rest. Now i don't hate coke, far from it. I love vanilla coke for example, but for me pepsi just "feels" like a better taste. My 2 cents 😊
Posted by Sam  on  Thu Jan 08, 2009  at  05:21 PM
COKE iS WAy MUCH BEttER tHAN fREAKiNG PEPSi BECAUSE PEPSi SMELLS LiKE MiERDA!!

PURO MiCHOACAN y PURA COKA

MUGROSOS!!
Posted by Panfilio Maclovio Jackson Esmith  on  Fri Jan 09, 2009  at  10:48 AM
Ok, Coke and Pepsi are both good, but for different situations. Coke is good to sip on by itself, and so is Pepsi, however, i find diet coke to be worse than diet pepsi. Diet coke has a hollow taste, with nothing in the center (if you know what i mean). diet pepsi is better, however it still is weird because it doesnt taste like adiet version of Pepsi, it tastes like...a completely different soda. My favorite is the Barq's Root Beer which is made by Coke, so im goin With COKE, if i had to choose. sorry pepsi
Posted by John  on  Tue Jan 20, 2009  at  10:55 PM
Do anyone actually noticed a taste changed in Pepsi in the last 90... I stopped drinking it since then... alway hated the new aftertaste it got... same with 7up near the same time... I miss the old day lol
Posted by Freaiser  on  Wed Jan 21, 2009  at  11:33 PM
I bet 90% of the people who wrote comments here are obese...
Posted by sam  on  Tue Jan 27, 2009  at  03:15 PM
they both suck
Posted by Jimmy Jazz  on  Fri Feb 13, 2009  at  10:39 PM
I don't drink Coke or Pepsi or any soda at all really. However, I'm able to tell the difference between Coke, Diet Coke, Pepsi, Diet Pepsi, and any generics from those as well. I think one of the reasons why some people can do this and others can't is because of the sensitivity of taste buds. Alot of people who drink it frequently could also be getting used to the taste of their specific brand, and so they learn to taste any differences in that flavouring.
Posted by Matt  on  Tue Feb 17, 2009  at  07:53 AM
As well, in our Pepsi taste challenges here, you only got a prize if you "chose right" and picked Pepsi.
Posted by Matt  on  Tue Feb 17, 2009  at  07:55 AM
I grew up whith Coke advertizements everywhere.
I still prefer Coca-Cola over Pepsi. I think I just like the logo and the shape of the bottle rather than Pepsi's logo and bottle.
Therefore, I agree Pepsi and Coke are the same,I only like Coke better for those reasons. It seems to give me headaches sometimes, but if it's available, I can't resist!
Posted by Ron  on  Fri Feb 20, 2009  at  05:14 PM
Pepsi RULEEEESSSSSZZZZZZ
Posted by t dog  on  Mon Feb 23, 2009  at  11:55 AM
Coke is too sweet. Pepsi is better.
Posted by anymus  on  Fri Mar 06, 2009  at  08:21 AM
I think that coke products are better, but not the coke... I like mountain dew most of all though.
Posted by ZABA  on  Thu Mar 12, 2009  at  02:04 PM
well i am aditted to coca cola. I have teh whole head acks and shaking thing an every thing if i haven't had one for awhile. while i get sick if i have pepis
Posted by kirsten  on  Tue Mar 17, 2009  at  06:22 PM
i think that pepsi is the best even kmow i drink both some times i still like pepsi way better the coke but if there was no more pepsi then i would drink coke they kind of tast the same but not all the time it dempends on if u drink both of the at the same time u know
Posted by amanda anderson  on  Mon Mar 23, 2009  at  02:35 PM
coke sucks.It tastes flat and discusting PEPSI is way better because it is sweeter 😊
Posted by jayelle  on  Sun Apr 12, 2009  at  01:48 AM
"According to the Independent, researchers have proven that the difference between Coke and Pepsi really is all in your head"

If you simply look at the nutrition facts on a Pepsi can and a Coke can you will CLEARLY see there are about 2-3 more grams of sugar in PEPSI!!! Coke is king, and I think you have been brainwashed! Stop being a dolt, and learn to research for yourself.
Posted by John Harkins  on  Sun Apr 12, 2009  at  05:24 PM
Coke is way better than Pepsi. Coke is sweet cola goodness with carbonation that lasts forever, while Pepsi is, well, ew... It goes flat before you can drink it all, it goes stale in a month of being stored unopened, unrefrigerated, has way too much sugar that doesn't even help with the flavor, and leaves a disgusting and revolting taste in your mouth, which screams for coca-cola or bust. Rc cola is okay, i like it better than Pepsi.

In general, Coca-Cola is win.
Posted by Nathan  on  Fri May 01, 2009  at  09:57 PM
i personally think that pepsi is better than coke.people say that they taste the same, But theyre not.To me Pepsi has a slighter better taste than coke :coolsmile:
Posted by angie  on  Tue May 19, 2009  at  07:55 PM
pepsi taste better than coke cause people who smoke likes to drink cola aand smoke them a cigarretts at the same time bad lol
Posted by shatonna  on  Fri Jun 05, 2009  at  06:28 PM
I work for pepsi, I hate pepsi. I drink coke, I love coke. I hate 7up. They are all the same. I hate everyone.
Posted by LarLon  on  Fri Jun 05, 2009  at  07:40 PM
Damnit whoever says that pepsi is better than coke because it has way less sugar is a RETARD. coke has exactly 24g of sugar when pepsi has 23g. how the hell is that WAY less? it makes coke sweeter and more delicious, they both have acid and both are bad for you. soo all that matters is taste. and thats where coke wins.
Posted by Senthos  on  Mon Jun 08, 2009  at  08:24 AM
I have always been a Coke person but that is probably because both of my parents can't stand Pepsi either... my dad said "Pepsi Sucks!" and my mom always said that Pepsi tastes like floor cleaner...

Once when I was a kid I had a fad for Pepsi for a few weeks, but that passed. I never used to care... now if I go to a restaurant and they say "is pepsi ok?" I say no and have to pick a sierra mist or mountain dew, or just water to piss them off.

To me, pepsi used to taste good when they had it in the white/blue/red can... now the all blue can turns me off... I just wouldn't want to drink something that's blue!! coke's can has always been red and it keeps making me want to drink it... and canned sodas are better than bottled or fountain... fountain sodas always just taste like pee now or something...

on another note I HATE dr. pepper almost as much as pepsi, but I love root beer! it's all a matter of personal taste I guess. I want to do a blind test to see if I can tell the difference.
Posted by rachael  on  Thu Jun 11, 2009  at  08:48 PM
HAHAHA sprite is part of the coke franchise silly
Posted by jay  on  Wed Jun 24, 2009  at  02:48 PM
i know for a fact that they both taste different.
personaly i think pepsi is slightly better but i also enjoy coke for a change.
also coke is easyer to get sick of i drank daily i find. and yes i enjoy it more out of a bottle than a can for some reason it tastes different.
but its the same shit realy both are good.
Posted by adff  on  Wed Jul 08, 2009  at  11:07 PM
Coke Better Than Pepsi
Posted by Man Of Iron  on  Tue Jul 14, 2009  at  08:21 PM
Pepsi is way better than coke. FIRST OF ALL cOKE IS BADD FOR YOUR SKIN, TEETH, EYES, AND WEIGHT. I would rather drink pepsi than coke.
Posted by Taznama Islam  on  Mon Jul 20, 2009  at  09:02 AM
I think it depends on the timing. When you first take both from the fridge and open them immediatly, the difference will be small.(Though i find coke has a slightly better taste.) Then, after a while, when they start loosing their fiz, you can tell pepsi is sweeter and real men, like Chuck Norris would prefer coke.
Posted by Joe Mama  on  Fri Jul 24, 2009  at  02:37 PM
i tink PEPSI is way better..to me i think coke kinda tastes flat.but i have relized most of the old folks like coke. thats why PEPSI is the taste of the new generation.
AND THERE IS TOTALLY A DIFFERENCE!!!
Posted by victorious  on  Fri Aug 28, 2009  at  06:48 PM
does Publicity has really the great advantage over Advertisement.?
Posted by ali  on  Tue Sep 01, 2009  at  10:20 AM
Hi.
I am have to do a Persuasive Speech for School, and I was thinking about doing it on "Coke vs. Pepsi". Or "Why Coke is better than Pepsi" or vice-versa. Does anyone know of any good website for quotes and information, and 5 different reasons why this is.
Thanks (:
Posted by Kristen  on  Fri Sep 04, 2009  at  08:45 PM
I have tried this test before. Blindly drinking 20 different glasses (10 coke, 10 pepsi), I got ALL of them right. Seriously, there is a huge difference between the two. People that can't taste the difference are people that don't drink enough coke or that just have a bad taste sense.
Posted by matt  on  Sun Sep 13, 2009  at  09:21 PM
my frinends can any1 sponser akon in lahoreee or any part of pakistannn plssss?????????????
Posted by qasim  on  Wed Sep 30, 2009  at  11:00 PM
Coca cola beats Pepsi by far. First of all, Coca cola was invented slightly earlier than Pepsi, costing 5 cents in one small liqour store with only 9 sales a day. It is more original, has made the most changes in quality and glass bottle designs and has the unique museum in Las Vegas and a factory in Atalnta!
Posted by Tyler Montaze  on  Fri Oct 02, 2009  at  03:14 PM
I do believe that coke is much better than pepsi. It's my favourite soda drink but I don't mind drinking pepsi if there's no coca. I just want to know how cola drinks in general harm our health ?
Posted by Moody  on  Wed Oct 14, 2009  at  06:34 PM
2 cans of coke causes diarrhea, pepsi does not. Coke burns your mouth as you swallow it, pepsi does not. Coke has its beginning from cocaine, pepsi does not. Test in india confirm drinking too much coke causes stomach cancer. search it up.
Posted by pepsi  on  Thu Oct 15, 2009  at  12:49 AM
Pepsi is way sweetr and more waterry.
Posted by ....  on  Mon Oct 19, 2009  at  06:19 PM
:P i love COKE:) its wayy better denn pepsi aight dumbass:P
Posted by NEWb0YZRUlE:)  on  Wed Nov 04, 2009  at  12:43 PM
hmmm now this an interesting question i enjoy almost any soft drink like no joke but i CAN tell the difference between pepsi and coke and i find pepsi goes flat very quickly like within an hour coke will last alot longer pepsi also has a really funny taste and leaves a bitter aftertaste, and coke has a really good taste and leaves no bad aftertaste, diet pepsi isnt very great, diet coke is refrshing i find coke is definetly better i'd drink it over any other soft drink any day COCA-COLA RULES!!!n!
Posted by john  on  Fri Nov 06, 2009  at  09:17 PM
I'm a Coke drinker & can totally tell the difference between Coke & Pepsi. I appreciate at restaurants when I ask for a Coke, that they tell me they have Pepsi, because then I'll order a water or something else. I don't like Pepsi at all. When I ask for a Coke & they bring me a Pepsi I can taste the difference & ask for a water in it's place. I won't pay for that drink because I didn't order that drink... I also don't like the Mexican Coke, I guess I prefer HFCS over pure cane sugar...
Posted by Cristy  on  Sat Nov 07, 2009  at  11:07 AM
(is it just me, or did people lose intelligence in posting, between the first ones in 2004 and the most recent?)
I'm a Pepsi guy for the most part, unless I'm only drinking for the carbonation. Pepsi IS sweeter than Coke, and it goes flat quicker. Personally, I'm in it for the taste, which i find just... better. But only by a little, and perhaps it's because I've been drinking it longer, maybe because my mom drinks it. A damn close one for me is Pepsi vs. Vanilla Coke.
Posted by Eli Keithrafferty  on  Thu Nov 12, 2009  at  11:26 AM
Coca-Cola Co (KO.N) unveiled goals on Monday that call for the revenue generated by the company and its bottlers to double to roughly $200 billion by 2020, with profit margins increasing.

Coke also said it hopes to more than double the number of soft drink servings it sells to more than 3 billion per day by the end of 2020.

The world's largest soft drink maker discussed its targets for the next 10 years at a two-day investor meeting in Atlanta, its first such gathering in its hometown in more than a decade.

Chief Executive Muhtar Kent said the annual revenue growth rate implied by the 2020 goal is a little higher than the top end of Coke's standard long-term growth target, but he sought to assure investors and analysts that it is "definitely achievable."

"It's going to take a lot of work. It's going to take some fantastic marketing and a lot of synergies to be powered back into marketing," Kent said. "But we believe our system has the capacity to achieve that trajectory."

Kent said there were several worldwide trends that supported the accelerated growth in the medium- to long-term -- rising economic power of developing countries, increasing urbanization and a growing middle class.

For example, Chinese consumers drink an average of 8 servings of Coca-Cola per year, compared with 214 in the United States and 387 in Mexico.

In addition to its trademark cola brand, Coca-Cola has 12 other brands that currently generate over $1 billion in retail sales, including Sprite, Fanta, Dasani water, Powerade sports drink and Georgia coffee. By 2020, Coke said it should have about 30 brands with sales of $1 billion.

FOCUS ON MARKETING

Coke derives more than three-quarters of its revenue from international markets, and is therefore able to offset falling sales in the United States with strong growth in emerging markets like India, China and Brazil. The company said last week it was ramping up investment in Brazil.

Industrywide sales of carbonated soft drinks had been falling in the United States even before the recession slammed the brakes on consumer spending. Some consumers, taking heed of growing awareness of nutritional health, have opted for drinks such as bottled water, juice and tea.

Competition in the sagging U.S. market is about to heat up, since No. 2 soft drink maker PepsiCo Inc (PEP.N) recently agreed to buy Pepsi Bottling Group Inc (PBG.N) and PepsiAmericas Inc (PAS.N), its largest bottlers, in a bid to cut costs, after a decade of operating as separate companies.

Coke has staunchly defended its franchise business model in which it sells drink concentrate to separate bottlers.

The company on Monday said strong brands, targeted marketing campaigns and new packages and price points would help drive growth. It also highlighted a marketing campaign it is planning for the 2010 World Cup in South Africa.
Posted by Carrie  on  Tue Nov 17, 2009  at  08:19 PM
The company does not provide specific earnings forecasts, but has repeatedly said its long-term growth targets call for annual sales volume to increase 3 percent to 4 percent, revenue to increase 5 percent to 6 percent and earnings per share to increase at a high single-digit percentage rate.

"The long term growth rates are appropriate (moving into 2010), but we're not content with them," said Chief Financial Officer Gary Fayard.

He added that if the company and bottlers achieve the 2020 goals, they would generate cumulative cash flow of $130 billion to $150 billion and would reinvest $32 billion to $37 billion in capital expenditures, with "quite a bit of cash available for other things, such as dividends, acquisitions and share repurchases."

Last month, Coke reported lower-than-expected third-quarter revenue, hurt by the stronger U.S. dollar and said a weak economy would keep consumers under pressure next year.

Coke shares closed 0.5 percent higher at $56.74 on Monday. The shares have gained roughly 25 percent this year, outperforming a 14 percent increase for PepsiCo.
Posted by Carrie  on  Tue Nov 17, 2009  at  08:20 PM
COKE RULES!!!! 😛
Posted by Carrie  on  Tue Nov 17, 2009  at  08:27 PM
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