Here's a youtube video of a guy who catches sunglasses on his face. The sunglasses are dropped from a house, from a bridge, and thrown at him as he passes by in a car. Yeah, it's obviously fake. But it's kind of amusing.
Written in the dust on the car window are the words "Never Hide". This is the new slogan for Rayban sunglasses. There are posters all over NY with those words.
Posted by Robert on Wed May 09, 2007 at 08:16 AM
Ah advertising, snuck into anything and everything nowadays. What's next, the manufacturer's name on the military's helmets like on the NFL helments? Maybe people will start walking around wearing tee shirts with advertising printed on them. People might even sell their body spaces for advertising. Oh, wait, that's already happening. Ah well, at least it provides jobs to lots of people.
Posted by Christopher Cole on Wed May 09, 2007 at 02:31 PM
Just watched it with no sound... they look so smug about it... I like it though, it's pretty funny
Posted by Owen on Thu May 10, 2007 at 02:24 AM
I'm wondering how they did it - some of it seems like simply reversing footage of removing the sunglasses, but there's a lot of complex shots.
Actually, the term "Never Hide" is in all of their videos. It's also their username on Revver.com. But these guys aren't from RayBan; they're independent film makers who've posted their own videos on YouTube and Revver. Their vids are quite good.
But yes, it does have a connection to RayBan's "Never Hide" campaign...
"Five up-and-coming independent film directors will have films in which Ran-Bans play a role seeded on Internet sites such as YouTube.com, MySpace.com and RayBan.com.
The words
Posted by Aaron Cook dot Com on Tue Jul 17, 2007 at 06:52 PM
What we fail to see are all the takes where the glasses miss or stab the poor fellow in the eyes.
Posted by Shanya Almafeta on Sat Aug 25, 2007 at 06:58 PM
That's not true, definitely. You can notice shot changes, not real time recording. Found a proof here
Comments
http://youtube.com/watch?v=rlD4U3NN61c
But yes, it does have a connection to RayBan's "Never Hide" campaign...
"Five up-and-coming independent film directors will have films in which Ran-Bans play a role seeded on Internet sites such as YouTube.com, MySpace.com and RayBan.com.
The words
http://www.veoh.com/videos/v37921297352WHKk