Breath Capture

Breath Capture is a company that's selling air. Or more specifically, they're selling tubes. The customers themselves are supposed to provide the air by breathing into the tubes. They promote these tubes as a way to "Capture the breath of a loved one or friend and keep them close. Forever." So it's a gimmick, kind of like pet rocks, or buying land on the Moon. But what gets me is this claim the company makes on it site:

Breath Capture is a patent-pending method and apparatus for collecting human breath as a keepsake display.

They applied for a patent on this? It's just a tube into which you blow before putting the top on. How could this possibly be patentable? This made me suspicious enough to check out the site's registration info. Turns out it's registered to Thompson & Company, a Memphis-based marketing firm. So possibly Breath Capture is a stunt dreamed up by this marketing agency to prove that they can sell anything—even air. (Unless the Breath Capture company hired Thompson & Company to promote its product... but surely there can't be that much money in selling glass tubes that they could afford a fancy marketing agency.)

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